• Luxury British skincare brand ELEMIS launches online on boots.com from 31 August
• From October, ELEMIS will launch in 10 Boots stores across UK and Ireland  
• Customers in stores can access complimentary HD Skin Consultations from ELEMIS experts to get bespoke recommendations for their skin 

Luxury British skincare brand ELEMIS is expanding its UK presence with its launch in leading beauty retailer Boots – the start of a new partnership celebrating two British heritage brands.

ELEMIS has had phenomenal global growth in recent years, and with its launch into Boots, the iconic British skincare brand will be reaching beauty aficionados in new regions across the UK. ELEMIS will launch online on boots.com on 31 August, followed by its launch in 10 Boots stores across the UK and Ireland from October.

With a new global counter design, ELEMIS will create a unique and engaging space for customers in-store. Plus, through complimentary HD Skin Consultations, the brand’s expert team will gain an in-depth understanding of customers’ skin in order to recommend a bespoke routine suited to their needs.

Alice Rafferty, Senior Beauty Buying Manager at Boots said: “As the UK’s leading beauty retailer, we’re always on the lookout for the biggest and best brands to bring to our customers. As one of the most-requested brands from our customers, we’re so excited that ELEMIS has now joined the line-up of over 500 beauty brands available at Boots. We love the brand’s mission of combining feel-good skincare with cutting-edge technology, and we can’t wait for our customers to try it." 

ELEMIS will launch in 10 Boots stores around the UK and Ireland, including London’s Covent Garden, Manchester Market Street, Sheffield Meadowhall and Dublin Liffey Valley, as well as online at boots.com. Next Day Click & Collect will be available at 1,600 Boots stores, enabling customers across the UK to pick up their favourite skincare at their local store the very next day.

ELEMIS will officially launch on boots.com on 31 August 2022, and in 10 Boots stores in the UK and Ireland from October 2022.

Noella Gabriel, ELEMIS Co-Founder and Global President said: “We are delighted to be launching ELEMIS in Boots. Our ambition is to be the most innovative luxury skincare brand, as well as leaders within the skincare category. Boots has a dedicated customer base, as do we, and we feel honoured to be able to give more people around the UK the opportunity to experience our products and achieve optimum skin health with our high-performance and expertly formulated skincare ranges.

"There is great synergy between ELEMIS and Boots – both are British heritage brands and have a dedicated audience and customer – and we are very much looking forward to seeing this partnership thrive."