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Boots couples up with Love Island’s Indiyah

31 August 2022
News Beauty
  • Boots signs Love Island 2022 finalist Indiyah as an official beauty ambassador
  • The nation’s biggest beauty retailer will be working with Indiyah for the next six months on upcoming beauty campaigns
  • Boots is the official beauty partner for ITV2’s Love Island, re-coupling with the show for the second year running this summer

Boots has announced that it has found the one and will be coupling up with Love Island’s Indiyah for at least six months, as Indiyah signs with the UK’s biggest beauty retailer as an official beauty ambassador.

Indiyah is renowned for her stand-out beauty looks seen in this year’s Love Island villa including her sharp winged liner, fluttery eyelashes and irresistible glossy lips - which helped bag her a boyfriend, with her and Dami Hope coming third on the ITV2 reality series.

As the official Love Island beauty partner for the second year running, Boots stocked the villa this summer with irresistible must haves, including fragrance, makeup, skincare, nails, haircare, grooming products and suncare brand Soltan. With some of Indiyah’s much-loved brands making an appearance in the girl’s dressing room.

Indiyah says: “Beauty is a huge passion and obsession of mine, so becoming a beauty ambassador for Boots is a dream come true! I spent my time in the villa perfecting my go-to make-up looks, as we were lucky enough to be surrounded by some amazing beauty brands stocked at Boots, including some of my faves like Fenty, No7, NYX and Estée Lauder. I can’t wait to see what the rest of the year has in store… and don’t forget, keep it glossy!”

Commenting on the partnership, Pete Markey, Chief Marketing Officer at Boots said: “From the moment Indiyah stepped onto our screen’s this summer we knew she was the one for us and the perfect beauty ambassador for Boots. We have loved seeing her showcase a range of iconic looks during the series, and our customers are telling us they want to know more about her beauty secrets too – with sales of products she used in the villa increasing during the show. We have so many plans to work with Indiyah across our marketing channels and we can’t wait for customers to see.”

Indiyah will be working with Boots on a regular stream of beauty social media content, attending events with the brand and hosting her beauty favourite products on the retailer’s website.

Love Island fans can continue to shop villa favourites on, as well as watch exclusive content from this year’s Islanders.

In recent years, Boots has transformed its beauty offering with the arrival of over 70 cult brands since 2020, including Bobbi Brown, Kylie Cosmetics and Drunk Elephant. As well as introducing the most in-demand beauty, Boots has transformed over 125 premium beauty halls in stores across the UK and is home to over 1,000 in-store Boots Beauty Specialists offering personalised, brand-neutral advice for free.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023