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Customers vote for Boots to win big at the Fabulous Beauty Awards 2022

06 December 2022
News Beauty

The much-anticipated results of the Fabulous Awards 2022 have finally been announced, with Boots brands among the winners in an incredible five categories, including Best Beauty Retailer.

With almost 700,000 votes, the annual awards give customers the chance to vote for their favourite brands across multiple categories in haircare, skincare and make-up. The categories that Boots saw the most votes in were:

  • WINNER: Best Beauty Retailer
    Boots is officially the Fabulous Beauty Awards Best Beauty Retailer for the fourth year running, showing how customers have increasingly looked to Boots for its incredible range of more than 500 beauty brands. With new and trending beauty brands launching regularly and a reinvented beauty offering available across the country, Boots came out on top ahead of other well-known retailers.
  • WINNER: Best New Brand – 17. Cosmetics
    After Boots announced the surprise return of 17. this year, the make-up brand has proved an incredible hit with customers. With a brand-new look, new formulation and products at unbelievably low prices, 17. is now Leaping Bunny approved by Cruelty Free International.
  • RUNNER UP: Best Menopause Product – Boots Skin:Edit Brightening Serum with Vitamin C 
    As part of Boots and No7 Beauty Company’s drive to raise awareness of menopause and break taboos, the Boots Skin:Edit is formulated to specifically target the visible skin changes experienced during perimenopause and menopause.
  • RUNNER UP: Best Cult Product – Liz Earle Cleanse & Polish Hot Cloth Cleanser
    This Liz Earle Hot Cloth Cleanser was just pipped to the top prize, but still attracted a huge amount of votes. The product is the perfect way to remove dead skin, grime and tough makeup to leave skin feeling comfortable, balanced and exceptionally clean.
  • HIGHLY COMMENDED: Best SPF – Boots Soltan Clear and Cool Protect Suncare Mist SPF50
    As a household name, Boots Soltan continues to innovate with new products. This year’s Suncare Mist proved a hit with shoppers due to its combination of high factor sun protection, while remaining clear and easy to apply.

Jenna Whittingham-Ward, Head of Future Beauty Reinvention, Boots, said: “We are so proud that customers have once again come out in force to vote for Boots as their favourite beauty retailer in the Fabulous Beauty Awards. It’s also incredibly exciting to see 17. win Best New Brand following its return to shelves earlier this year. It's great to see customers have really connected with it thanks to its unbelievable quality beauty products at an affordable price."

“Winning Best Beauty Retailer is more evidence that we are moving in a great direction as the leading beauty destination in the UK - online and on the high-street. With more than 500 of the hottest beauty brands, Boots has all your beauty needs covered for this Christmas and beyond.”


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023