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Boots crowned Best Retailer at Fabulous Beauty Awards

13 July 2020
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For the second year in a row, Boots has been crowned the nation’s Best Retailer at the Fabulous Beauty Awards 2020.

With customers casting more than 700,000 votes for their favourite products and brands, Boots faced tough competition from other big retailers, including M&S, Debenhams, Superdrug, Look Fantastic and Cult Beauty.

Several Boots-own brands were also recognised at the awards. The Righteous Butter by Soap & Glory picked up the award for Best Body Product, with the Skin Replenishing Body Balm by Liz Earle taking the highly commended spot. The No7 Laboratories Line Correcting Booster Serum was also highly commended in the Best Skincare Innovation category. 

This follows a transformative year for beauty at Boots. In 2019, Boots transformed the face of high street beauty by removing traditional beauty counters and replacing them with trend driven zones, play stations, discovery areas, and live demonstration zones. It also welcomed over 36 incredible new brands, including Fenty Beauty, Florence by Mills, Morphe and The Ordinary.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.

Boots serves its customers and patients’ wellbeing for life. It is the leading provider of healthcare on the high street and the UK’s number one beauty destination.

Boots has an unrivalled depth and breadth of product offering, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on

*Figures accurate as of 31 August 2023.