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Boots crowned Best Retailer at Fabulous Beauty Awards

13 July 2020
Feature Brand

For the second year in a row, Boots has been crowned the nation’s Best Retailer at the Fabulous Beauty Awards 2020.

With customers casting more than 700,000 votes for their favourite products and brands, Boots faced tough competition from other big retailers, including M&S, Debenhams, Superdrug, Look Fantastic and Cult Beauty.

Several Boots-own brands were also recognised at the awards. The Righteous Butter by Soap & Glory picked up the award for Best Body Product, with the Skin Replenishing Body Balm by Liz Earle taking the highly commended spot. The No7 Laboratories Line Correcting Booster Serum was also highly commended in the Best Skincare Innovation category. 

This follows a transformative year for beauty at Boots. In 2019, Boots transformed the face of high street beauty by removing traditional beauty counters and replacing them with trend driven zones, play stations, discovery areas, and live demonstration zones. It also welcomed over 36 incredible new brands, including Fenty Beauty, Florence by Mills, Morphe and The Ordinary.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at