• Boots launches NEOM Wellbeing in selected stores and online on boots.com 

• Demand for sensorial beauty products that deliver wellbeing benefits continues to rise 

• NEOM Wellbeing joins 25 new beauty brands that landed at Boots over the summer, including Laneige, Prada Beauty, Lumene and GESKE 

• Boots continues to expand its beauty range with a growing team of Beauty Specialists offering expert advice 

 

Boots has brought the popular wellness brand NEOM Wellbeing to beauty lovers across the UK. Founded on the principles of aromatherapy and its power to provide true wellbeing benefits, NEOM Wellbeing offers a range of therapeutic scents designed to help people on their journey to better sleep, less stress, more energy and a boosted mood. Each product is expertly blended only with 100% natural fragrances and high levels of natural and naturally derived ingredients. 

Nicola Elliott, NEOM Wellbeing Founder, said “We are so proud to be launching into Boots. I started the brand 19 years ago, blending essential oils at my kitchen table to help my friends and family with their wellbeing needs. To be partnering with the biggest health and beauty retailer in the UK is a real 'pinch me' moment. At NEOM Wellbeing, we believe small steps make a big difference. We are ready to support Boots customers around the UK on their wellbeing journey to achieve better sleep, less stress, more energy and a mood boost, with our 100% natural fragrances, which deliver proven wellbeing benefits.” 

 

The arrival of the much-loved brand at Boots comes at a pivotal time as the demand for beauty products that deliver both sensorial experiences and tangible wellbeing benefits continues to rise.  According to WGSN, a significant 91% of consumers crave emotional upliftment, while 83% actively seek products that spark joy1.  This desire for feel-good experiences is echoed in the beauty sector, with research suggesting that 81% of UK consumers express a strong interest in mood-boosting personal care.2 

 

Leanna Zaman, Boots Beauty Specialist, said “We’re seeing more consumers hack their dopamine levels by elevating their everyday beauty routines with mood-boosting scents, textures and colours. Your regime doesn’t have to be complicated to be effective – simply switching up your daily routine in small ways means you can easily incorporate more well-being practices into your week. These effortless sensorial experiences can help you to reframe your mindset, whether you want to uplift or wind down after a long day.” 

 

Leanna shares her top three tips for a mood-boosting beauty routine: 

  

1. “Skincare is an essential part of my self-care routine as it gives me a moment to pause for self-reflection whilst my skin soaks up the benefits. Try adding NEOM Wellbeing Uplifting Hand Balm (30ml, £10) into your regime for nourishing hydration and refreshing notes of orange blossom, neroli and wild mint. Fragrance is a key part of experiencing a product as it can transport us to another place, time or mindset.” 

  

1. “Upgrade your morning shower with an energising body cleanser for another precious moment of self-care and renewal. Use NEOM Wellbeing Super Shower Power Body Cleanser (500ml, £30) to transform your morning routine into a multi-sensory ritual. Its reviving scent is superpowered by natural spearmint, rosemary and eucalyptus essential oils, so inhale deeply before rinsing to feel recharged and ready to take on the day.” 

  

1. “Incorporating a pillow spray into your night-time routine can help create a tranquil atmosphere, calm your mind and promote rest at bedtime. I love spritzing NEOM Wellbeing Perfect Night’s Sleep Pillow Mist (30ml, £23) in the evening – it’s infused with a blend of 14 essential oils with sleep-inducing notes of lavender, chamomile and patchouli. It’s a scent I associate with rest, which helps me get in the zone to unwind for a relaxing night’s sleep. It’s also a great size for travel, I don’t go anywhere without it.” 

 

NEOM Wellbeing is available on boots.com from Wednesday 9 October and will be available in 23 Boots stores nationwide in November. NEOM Wellbeing joins Boots line-up as the retailer continues to expand its beauty offering, following the launch of 25 new brands over the summer, including Laneige, Prada Beauty, Lumene and GESKE. With a huge choice of brands and products to choose from, customers in need of advice can speak to one of the 1,200 Boots Beauty Specialists available in Boots stores across the UK. 

– ENDS –  

 

For more information, full product list, images or samples please contact  

bootsbeauty@thepharmglobal.com 

 

 

NEOM Wellbeing products now available at Boots include: 

 

	Wellbeing Discovery Collection, £50  Welcoming a superstar line-up of four products (one from each of the four ways to better wellbeing – sleep, stress, energy and mood), let this be the perfect introduction to NEOM Wellbeing and a great way to kickstart a wellbeing journey.   The collection contains:  Perfect Night’s Sleep Pillow Mist  Calming Hand Balm  Super Shower Power Body Cleanser  Happiness Travel Candle
	Wellbeing Pod Mini, £55  Cleverly created to scent small spaces or for use on-the-go, the waterless Wellbeing Pod Mini is both waterless and wireless to give a wellbeing boost anywhere, anytime.  Simply screw in a chosen Essential Oil Blend bottle to the diffuser and it’s good to go.
	Perfect Night's Sleep Pillow Mist, £23 (30ml)  This complex blend in a sleep mist uses only 100% natural fragrances with up to 14 of the purest possible dreamy essential oils, including lavender, chamomile and patchouli, plus little touches of other perfectly chosen natural essential oils to help aid relaxation and prepare for sleep.
	Real Luxury Essential Oil Blend, £22 (10ml)    NEOM’s original and first-ever fragrance, Real Luxury is a complex and calming blend of up to 19 of the purest essential oils including lavender, jasmine and sandalwood, all expertly blended to help bring a feeling of calm.
	Happiness Scented Candle, £20 (75g)  NEOM’s 100% natural Happiness fragrance which intricately blends up to 10 essential oils including white neroli, woody and powdery mimosa and zingy lemon, has been expertly blended to help boost mood.

 

 

About Boots: 

 

Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.* 

 

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP. 

 

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day. 

 

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com. 

*Figures accurate as of 31 May 2024