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Over 25 new beauty brands launching at Boots this summer.

04 June 2024
News Beauty
  • UK’s biggest beauty retailer is launching over 25 new beauty brands before the end of the summer.
  • New brands including The Beauty Crop, Tree Hut, Coats and Kurl Kitchen are available now, with more big names to come.
  • Boots is continuing to grow its beauty presence on UK high streets, with bigger beauty halls and an ever-growing team of beauty specialists.

Boots, the UK’s leading beauty retailer, is bringing even more brands to beauty lovers across the nation.

Today it has announced 25 new names will be joining the 500-strong lineup of beauty brands already available on its shelves. New brands including The Beauty Crop, Tree Hut, Coats and Kurl Kitchen have already landed and are available to shop in selected stores and online at now, with many more big names being revealed throughout the summer.

Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, said: “It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks. As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers. We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”

The announcement comes as Boots continues to overhaul the beauty shopping experience in its stores. Following the successful makeover of over 170 stores to date, Boots’ beauty halls are now getting bigger and better. Throughout the summer, Boots will grow the footprint of another thirty of its beauty halls, to accommodate new open furniture, trending areas, discovery stations and live demonstration zones, as well as even more beauty brands.  

With a huge choice of brands and products to shop from, customers in need of advice can also speak to Boots growing team of in-store Beauty Specialists. There are now over 1,200 Boots Beauty Specialists available in stores across the UK who are uniquely placed to offer personalised advice, brand-neutral recommendations, and product tips across hundreds of beauty and skincare brands.

The new beauty brands will launch first online on, the UK’s most visited health and beauty website, before rolling out into selected stores in the coming months. With over 80% of the UK living within a 10-minute drive of their local Boots store, and next day Click and Collect available at over 1,600 stores, trending beauty has never been more accessible.

NEW beauty brands now available at Boots:







The Beauty Crop

Fun on the outside but serious on the inside, The Beauty Crop’s range of skincare-makeup hybrids have catapulted the brand to viral fame on TikTok. The brand's female founder, Ning Cheah, is a life-long eczema sufferer and wanted to create a line of products that are kind to the skin. Products are enriched with plant-based actives and nutritional formulas to transform the skin from within.

The Beauty Crop is available on now and will be making its high street debut in over 50 Boots stores nationwide in July.

Product Pick - Oui Cherie Dual-Phase Setting Mist (100ml) - £12

This ultra-fine dual-phase mist gives skin an instant boost of hydration and helps lock in makeup. The lightweight formula is enriched with antioxidant Cherry Extract & Vitamin C and soothing Chamomile.



Kurl Kitchen

Founded by sisters Fleur and Keisha East, Kurl Kitchen offers a complete range of products specifically designed for wavy, curly, coily and tight textured hair. All products are made from organic, ethically sourced African ingredients, and are formulated to be sustainable and clean.

Kurl Kitchen is exclusively available at Boots. Shop online on, or in over 490 Boots stores nationwide now.

Product pick: Curl Cream (350ml) - £16

This Curl Cream is perfect for twist outs, braids outs, Bantu knots, wash-and-gos and more. It is formulated with a unique blend of African Cocoa Butter, Hemp and Avocado oil to help prevent frizz and provide hydration, and Oat and Castor Oil to help define the curl pattern.





Tree Hut

Believing that everyone deserves self-care without compromise, Tree Hut craft delicious body care to elevate the everyday shower routine to a feel-good ritual. Products are formulated with high concentrations of skin-loving plant-based ingredients, like Shea Butter, Sugar, Avocado Oil and Hemp Seed Oil.

Tree Hut is exclusively available in selected Boots stores now, and online on

Product PickShea Sugar Scrub – Vanilla (510g) - £18

Reveal soft, glowing skin with the creamy, classic scent of Vanilla. This scrub is made with Sugar, Shea Butter, Vanilla, Colloidal Gold and natural oils, including Evening Primrose, Avocado and Orange Oils, to leave the skin feeling hydrated, smooth and smelling delicious.



All about dermatologist-approved, clinically-proven skincare that doesn’t strip or damage the skin, Coats is a fast-growing skincare brand from the UK. It offers a straightforward range of gentle formulas that deliver powerful results, specifically designed for younger skin.

Product pick: Coats Skinsentials Starter Kit - £22

A three-step science-powered routine, clinically proven to hydrate all day, protect the skin barrier and help prevent breakouts for clear, bright, healthy skin. Kit contains Gentle Hydrating Cleanser 30ml, Gentle Hydrating Toning Milk 30ml and Triple Moisture Water Cream 30ml.




What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023