You are here: Home Newsroom News Boots launch Christmas cards designed by The Prince's Trust young entrepreneur

Boots launch Christmas cards designed by The Prince's Trust young entrepreneur

29 November 2022
News Christmas

Boots has launched Christmas cards, tags and wrapping paper online and in-store featuring designs by young artist James Moffitt, in partnership with The Prince’s Trust.

Wanting to develop his career as a self-employed artist, illustrator and designer, James took part in The Trust’s Enterprise programme, which offers aspiring young entrepreneurs training, mentoring support, funding and resources to explore and launch their business, in 2021. After joining the programme, James then had the opportunity to enter our competition to get his designs featured in the Boots Christmas range.

James' designed items are part of the Boots commitment to donate 10% of the purchase price across all boxed Christmas cards to The Prince's Trust, as well as The Prince's Trust design wrap and tags this festive season. The donations go to helping the charity support more young people to kick-start their careers. 

We caught up with James about his competition win and what it feels like now to see his work on Boots shelves.

What led to you entering the Boots Christmas card design competition?

“I’ve always loved drawing. I studied fine art at university and ever since I’ve always kept on drawing. When the pandemic happened, I actually went full-time as a freelance illustrator for the first time.

“I did a lot of client work, which was great, but doing that work all the time, it got to the point where I was essentially only drawing what other people wanted me to draw.

“So, I started working with The Prince’s Trust to help kick-start another side of the business where I would be selling my own work on cards and other products.

“That’s when I started creating my own designs. The competition gave me a great opportunity to create something out of my own imagination – and I was lucky to have my designs chosen as the winning entries.”

How has taking part in The Prince’s Trust Enterprise programme supported you and your business?

“Working with The Prince’s Trust was really useful. When I started my journey to become a freelance illustrator, I was winging it. I didn’t really know what I was doing in terms of being self-employed.

“The Prince’s Trust helped me with some really practical things around tax returns, finance, business plans, marketing etc. – viable advice that supported me at the beginning of my journey all the way through to where I am now.”

What does it feel like to see your winning designs on Boots shelves?

“It really feels good to see my designs in real life, especially in a national store. It’s a real confidence boost.

“I’ve been doing commission and client work for a long time now but mainly for individuals or a couple of magazines in America, or self-published children’s books. But to see some of my work actually on shelves in the UK is really exciting.

“Seeing my work out there has really boosted my confidence to think, ‘yeah, actually I am good enough to do this’. So yes, it’s been a really positive experience for me.”

Have you (or your friends/family) bought your cards or paper from Boots yet?

“Yes, I have had a few different family members tell me that they have seen them. Friends have seen them at the Boots in the Metrocentre near Gateshead, and all the way down to the Boots in Hayle in Cornwall.”

What’s next for you and your work?

“I'm continuing to expand my range of cards, prints and colouring books on my online store. I also plan on doing some local craft fairs in the near future.”

What would you say to someone considering starting out in their own business?

“It's a great adventure. Starting out it's busy and stressful, as you become the marketing, sales and accounts departments, as well as actually producing the work. But there is a great sense of freedom being your own boss.”


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024