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Behind the scenes of the Boots #JoyforAll Christmas ad

11 November 2022
Feature Christmas

Boots officially launched its exciting Christmas campaign last Friday, bringing Joy For All to television screens across the country.Set to the timeless sounds of Hall & Oats’ “You Make My Dreams (Come True)”the sparkling film stars BAFTA nominated Lydia West as Holly, who discovers the joy of finding the right gift for the right person – with a little help from some very special spectacles.  

Take a sneak peek behind the scenes of the Boots #JoyForAll Christmas advert below and discover what it takes to make the magic happen, including comments from the incredible cast and the Boots creative leaders on set.  

Peter Markey, Chief Marketing Officer, Boots UK, said: “This year, we know customers want to enjoy a magical, amazing Christmas with friends and family, sharing the joy that the festive period brings. And this year more than ever, it’s about valuegifting that matters at a really great, affordable price.  

“The directors, Si and Ad, did amazing work converting our creative vision into a reality. Their treatment was fantastic, putting that truly magical, tingly feeling on screen and really bringing the Joy For All Boots message to life.” 

Customers visiting Boots stores this festive season will be able to experience the ‘Joy for All’ film for themselves, with magic 3D Christmas glasses available to purchase for £2, with 50p going to The Prince’s Trust. 


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024