- Over £18 million already saved by Boots shoppers in Black Friday promotions, with biggest weekend of deals still to come
- Black Friday promotions started early, with best sellers so far including Estee Lauder Stellar Skincare, Paco Rabanne 1 million fragrance and Lynx Black Duo
- Boots is gearing up operations for one of its biggest shopping weekends ever, having made major updates across its supply chain and boots.com
Boots has kick-started its most affordable Christmas yet with its biggest ever weekend of deals on the way this Black Friday. Over 18,000 promotions will be on offer across Christmas gifting, electrical beauty and premium cosmetics ranges, with discounts up to £320*.
Best sellers so far include Estee Lauder Stellar Skincare, Paco Rabanne 1 million fragrance and the Lynx Black Duo gift set, which is its most sold Black Friday gift to date. Boots also ran an exclusive 2-hour only promotion on the Dyson Supersonic Hairdryer with orders up almost 9000% versus the day before.
Savvy shoppers have been taking advantage of a whole month of Black Friday deals which launched 1 November, saving over £18 million so far.
Seb James, Managing Director at Boots, said: “We love Black Friday at Boots. It is a time of year when people can find really good value for presents for those that they love. This year, life might be a bit tougher for everybody and so we have worked hard to do more and offer better deals than ever. In fact, we have 18,000 deals in all, and more than half of our Christmas range is £10 and under. I really hope that everybody will come and take a look in our stores and online over the next few days!”
Dispatched orders on boots.com are already up by 11% versus last year, and operations ready to process an influx of orders over the Black Friday weekend. To make online shopping easier, Boots has improved its website, including streamlining the customer journey by reducing the clicks required to check out by 40%, and it has introduced ApplePay and Klarna**, for those customers wishing to split the cost of their shopping into three interest and fee-free payments.
Boots has also been investing in its supply chain to bring faster, more efficient deliveries. It has commissioned new UK-first automation at its main warehouse to enable an extra 70,000 lines a day to be picked, the equivalent of 20,000 more orders per day. It will also use its team of ‘Cobots’ - collaborative robots – to support its picking operations, with each Cobot predicted to travel over 37 miles a day during the Black Friday peak, versus a usual 28 miles.
Additionally, Boots has introduced more ‘hybrid’ stores which pick and pack online orders. There are now 90 of these stores across the UK, that operate as normal Boots stores, but also support the warehouse with boots.com and click and collect orders.
This is Boots’ most affordable Christmas ever – with more deals, promotions and offers than ever before as well as:
- Over 50% of its gifting range is priced at £10 or under
- Is has a bigger Star Gift programme on offer
- The iconic 3 for 2 promotion on over 1,000 gifts
- Boots is also focussed on offering value for customers all year round:
o It locked the price of over 1,500 essential products
o Introduced a new Boots everyday range, offering quality products at lowest prices
o Expanded Price Advantage to over 900 products per month, saving customers over £20 million since the start of the year
To shop Black Friday offers at Boots, visit boots.com or visit your nearest store.
*Save £320.01 on Braun Silk·expert Pro 5 PL5124 Women’s IPL, At-Home Permanent Visible Hair Removal, White/Gold WAS £600, NOW £279.99
**Available in-store only, excluding Channel Islands and Isle of Man