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World Class Ballet Star Alessandra Ferri Partners with No7 as they Unveil New Global Brand Direction

11 April 2016
News Beauty

At the age of 19, Alessandra Ferri was the youngest dancer at the Royal Ballet.

Aged 52, she has returned.

Breaking down barriers as she dazzles audiences into her fourth decade as a ballet star, Alessandra Ferri is the perfect embodiment of a new global brand direction for No7. A direction that shows the world No7 understands that beauty is about more than looking pretty, it’s about empowering women to get out there and make an impact. It’s not about showing off, it’s about showing up.

Over the last few years, No7 advertising has dramatised the feeling women get when beauty really works. As the brand evolves from a British beauty icon to a global destination brand for women in the modern world, No7 is taking this thought to an even more powerful space. The focus is changing from women simply getting ready to a recognition of what women are getting ready for.  Ready to run marathons and meetings. Ready to pick up trophies and kids. A recognition of the positive impact women make in their world when they are in control of their own beauty.

Kristof Neirynck, Walgreens Boots Alliance Vice President, Skincare, Global Brands explains:  “Every day, all over the world, women use No7 products to get ready. Ready to take centre stage and make a positive impact in their world and that is now front and centre in our communications. We want to inspire and enable women globally, to look and feel at their most beautiful, so that they feel ready to take on life and create a positive impact in their world.  

Alessandra Ferri is the personification of READY. Her incredible talent, hard work and immense determination have made her one of the most important artists in the world defying the limitation of age. She is a woman who’s been ready since her teens and continues to be ready for so much more.”

Commenting on her partnership with No7 Alessandra says: “Age is irrelevant. What matters is your energy inside.  I used to compare myself to my younger self but now I don’t. I don’t compete. I live in the present. I’m proud of what I’ve done and who I was when I was younger, but I’m also proud of what I’m doing now and who I am now and want to look the best I can today. If you’re feeling full of energy and life you want your skin to reflect that.  I love that No7 recognises and celebrates this.”

To support the launch of NEW No7 Lift & Luminate TRIPLE ACTION Serum Alessandra Ferri performs in a 60 second TV spot which airs on Wednesday 20 April 2016.  

NEW No7 Lift & Luminate TRIPLE ACTION Serum is No7’s most effective serum yet and our first with three clinically proven results:

  1. Wrinkles appear reduced
  2. Skin feels firmer
  3. Skin tone more even

No7 Lift & Luminate TRIPLE ACTION Serum has been specially designed to target skin concerns which affect its youthful appearance, causing you to look older than you feel. And it works! In consumer trialson more than 1,500 women across the world*:

  • After 2 weeks 87% agreed their skin looked younger
  • After 8 weeks 80% said their skin had not looked or felt so good in a long time

NEW No7 Lift & Luminate TRIPLE ACTION Serum (£27 for a 30ml tube) is available in Boots stores and on from 13April.



For samples, images or expert quotes please call the No7 Media Centre team on 020 7025 6677 or email


For further details information please visit

 Notes to editors

No7 is the UK’s leading skincare brand, available exclusively at Boots. Launched in 1935 with a range of ‘deluxe beauty preparations’ offering ‘the modern way to loveliness’, No7 was the first brand to democratise beauty in the UK, bringing premium, affordable products to British women. Swiftly establishing itself as a leading brand, it developed a rapport with women, identifying their needs, providing products and making them feel fabulous. This ethos has stayed and led No7 to become the UK’s leading skincare brand, delivering new products to meet women’s beauty needs.

The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 

About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,510* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*As at 31 August 2015 excluding equity method investments


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023