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These are the summer Beauty Trends you NEED to know about – and you can try them all at Boots UK!

09 July 2021
News Beauty

As we prepare to get back out there this summer, leading beauty retailer Boots UK has the lowdown on the biggest trends for beauty lovers that are here to stay. Speaking to TV presenter Laura Whitmore, Boots Trend Specialist Grace Vernon gives us the inside scoop on the latest trends and the must-have products to look out for.

Boots has been busy transforming its beauty halls over the last 12 months – with the launch of 54 new beauty brands including Drunk Elephant, Anastasia Beverly Hills and UOMA.  It is now home to more than 500 beauty brands, and over 600 brand-neutral Boots Beauty Specialists, who are on hand to help customers look and feel great as they prepare to get out there again this summer.

Watch Laura Whitmore in conversation with Grace Vernon, as she shares her take on the biggest summer beauty trends:



“One of the key trends we’re set to see this summer is soft, glowy, skin-enhancing makeup. People really want to show off the amazing skin that they’ve managed to get during lockdown, so this is a look that is set to stay. As people turn to TikTok for inspiration, you can forget thick, high-coverage looks – this year it’s all about a natural, healthy glow, with hydration-filled cosmetics and complexion-boosting products. Our customers are already behind this trend, with searches for both dewy foundations and cream blush growing on boots.com1.”


Get the look with…

Anastasia Beverly Hills Luminous Foundation, £43

Fenty Beauty Cheeks Out Freestyle Cream Blush, £19


“If the Covid 19 pandemic did anything, it accelerated the trends we were already seeing – and the quest for a good night’s sleep is top of the priority list when it comes to wellness. With a year full of unusual situations, the mission for a peaceful night of sleep has remained, with searches for ‘sleep yoga’ and ‘sleep blends for diffuser’ trending on Pinterest2, and searches for ‘pillow sprays’ on rising by a third 3.

As well as a better night’s beauty sleep, customers are looking for products that accelerate the skin’s nightly regeneration process. From nourishing face oils to overnight treatments, we expect multi-powered products that help boost the skin’s overnight healing process to be big this summer.”


Try the trend with…

Skin Proud Sleep Hero, £14.95

This Works Deep Sleep Pillow Spray, £19.50


“Without access to skincare professionals in the past year, people fast learned to become their own facialists. Customers have spent more time researching skincare ingredients, finding out exactly what they do and the benefits they have – adapting their skincare wardrobes as they go. As people continue to look for at-home treatments that deliver professional-level results, we expect masks and peels to remain popular with our customers. Multi-purpose products will also rise in popularity as they allow us to incorporate all the amazing potent ingredients into our skincare, but without increasing the number of steps.”


Try the trend with…

Drunk Elephant F-Balm Electolyte Waterfacial 50ml, £44

StriVectin Advance Resurfacing Daily Reveal Exfoliating Pads, £39


“90’s beauty is back with a vengeance, and neutral, brown tones are the key – from dark nude lip liners to enhance the fullness of the lip, to smoky eyes with a smudged brown liner to finish the look. And with Google searches for brown lipstick up by 350% in the last month4, we expect to see even more people rocking 90’s-inspired beauty this summer!

Hot off the heels of the Friends Reunion show, we’ve seen customers rushing to buy brown-hued beauty products to recreate the classic look seen on Rachel Green. Searches for brown eyeliner on doubled after the reunion show aired5.”


Get the look with…

KVD Beauty Tattoo Liner Mad Max Brown, £18

UOMA Beauty Badass MF Matte Filler Lip Liner, £14


1 Based on search data from 7 – 20 June 2021 vs 21 June – 4 July 2021

2 Pinterest Business –

3 Based on search data from 7 – 20 June 2021 vs 21 June – 4 July 2021.

4 Google Trends – searches for Brown Lipstick (past 30 days from 8 July 2021)

5 Based on search data from 7 – 20 June 2021 vs 21 June – 4 July 2021.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures accurate as of 31 May 2023