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Testers, makeovers and brows are back - here's what beauty at Boots looks like right now

17 September 2020
News Beauty
  • Boots reintroduces brow services, premium beauty and fragrance testers are back, the No7 Match Made service resumes and select brands are offering makeup consultations
  • Favourite beauty brands including MAC, Huda, Nars, Iconic London and Laura Mercier are all set to roll out in-store in the coming months

From today, Boots, the leading beauty retailer on the high street, is updating its safety measures in its beauty halls.

Shoppers will once again be able to test premium makeup on themselves, with disposable applicators dispensed by a beauty advisor or consultant. Perfume testers are back, with strict hygiene and hand-washing measures overseen by the Boots team.

Those wanting to learn more about masked beauty can book in with selected premium brands including Clinique, Dior, Urban Decay and IT Cosmetics who will be offering touch makeup services. Slots can be pre-booked in-store and consultants will follow updated safety plans, which include strict PPE guidelines and tool sanitisation. Customers will be required to wear their mask throughout their appointment.

Recently named as the safest place to shop on the high street*, Boots customers can shop all their favourite beauty brands in confidence. The No7 Match Made service resumes for walk-in shoppers seeking expert colour advice and recommendations. The No7 Match Made technology finds customers perfect colours, shades and finishes for base, blush, bronzer and lips. Brow services at Benefit including waxing and tinting have also re-started in selected stores, and Boots Beauty Specialists will continue to offer brand-neutral advice and guidance through touch-free consultations.

In addition to bringing back customer favourite services, new brands including MAC, Huda, Nars, Iconic London and Laura Mercier will also be arriving in select Boots stores, giving beauty lovers a chance to explore the biggest and most exciting new launches in person.

The Boots Make-Up Exchange Promise - a commitment to exchange makeup that turns out to be the wrong shade - will remain in effect. This will help customers confidently shop in the beauty aisles where they pick out their own products, as testers will remain unavailable for the time being.

Joanna Rogers, Trading Director and VP of beauty at Boots,says: "During lockdown, so many of our customers told us how much they missed the experience of browsing, testing and shopping beauty at Boots. We've worked meticulously over the past few months to re-introduce the right measures at the right time so everyone can get back to the fun and excitement of discovering new products and finding new brands, whilst feeling completely safe and reassured."

Customers can also shop their favourite beauty products on and collect them from their local store the very next day through the Order & Collect service. 90% of Boots customers live within 10 minutes of a Boots store making beauty accessible to everyone.

All safety measures are being reviewed on a daily basis in line with the government guidance.


For more information please contact or call 020 3193 3382.

*Data according to Kantar. 3w/e to 17-May

About Boots UK

Boots UK (, the UK's largest pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.

With 2,465* stores in the UK, its purpose is to champion everyone's right to feel good. Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as No7, a leading UK skincare brand, Soap and Glory and Liz Earle.

Created 170 years ago, the Boots brand is still at the heart of the communities it serves.


*As of 31 August 2019, excluding equity method investments.




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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023