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Show up in your world with No7’s new and improved Match Made Lipstick collection

10 August 2016
News Beauty

No7 understands that for women, beauty isn’t just about looking good, it’s about feeling ready to take on the world. When your make-up is just right, it helps you show up in your world, in your own way. To help put women in control of how they show up, No7 has reformulated the match-made lipstick collection to make it the best EVER. Six of the season’s hottest new shades have also been added to the collection, giving women even more choice.

Whether it’s staying power or hydration you’re after, your favourite No7 lipsticks have just got so much better. Following feedback from women wanting even more ‘life-proof’ lipsticks, the No7 Stay Perfect range is now longer lasting than ever before- but without compromising on comfort. It now proudly owns the title of No7’s most comfortable long wear lipstick ever, so there’s no need to worry about that top up pre meeting!

Hydration lovers will also be pleased to hear that the Moisture Drench range is now even MORE moisturising - with the updated formula leaving lips feeling completely hydrated for up to nine hours

Formulations aside there’s nothing better than finding your perfect shade of lipstick. Jo Watson, Colour Scientist at No7 says:

“Finding a flattering shade of lipstick is really tricky. What looks great on your best friend or sister is unlikely to flatter your skin-tone in the same way- it’s such a personal thing. To make sure women can get it just right every time, in 2014, No7 launched the first ever Match Made Lipstick Service. Ever since, the service has been helping women take the stress away from finding that perfect shade. The new shades we’ve added to the collection are mixture of the season’s favourites- plums and browns. We’re constantly looking to add to our range of colours to give women more choice, so they have the ultimate control over how they show up.“

No7 Moisture Drench Lipstick (£9.95) is now also available in:

  • Spiced Latte
  • Berry Blush
  • Nutmeg Spice
  • Deep Plum

No7 Stay Perfect Lipstick £9.95 is now also available in

  • Dark Berry
  • Cinnamon Spice


Available in Boots from 3rd August 2016

For samples, images or expert quotes please call the No7 Media Centre team on 020 7025 6677 or email


For further details, clinical trial results and before and after images please visit the No7 press hub at




Notes to editors

About No7

No7 is the UK’s leading skincare brand, available exclusively at Boots. Launched in 1935 with a range of ‘deluxe beauty preparations’ offering ‘the modern way to loveliness’, No7 was the first brand to democratise beauty in the UK, bringing premium, affordable products to British women. Swiftly establishing itself as a leading brand, it developed a rapport with women, identifying their needs, providing products and making them feel fabulous. This ethos has stayed and led No7 to become the UK’s leading skincare brand, delivering new products to meet women’s beauty needs.


The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 









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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024