- Ahead of Global Wellness Day, the UK’s leading health, wellness and beauty retailer announces a rapid expansion to its wellness range, launching 18 new brands and 300 new lines
- New brands include Tik-Tok favourite Humantra and Selfish, which have now launched exclusively in the UK at Boots, along with viral water bottle brand Air Up
- Responding to growing customer demand for wellness, driven by social trending brands and products, Boots has launched two new own brand ranges – Modern Chemistry and HABI
Boots is rapidly expanding its wellness range, bringing new and trending brands to high streets across the country and online at boots.com.
The UK’s leading health, wellness and beauty retailer is welcoming 18 new brands and 300 products to its wellness range this summer, with Absolute Collagen, The Nue Co, RUCI, Hair Gain, Smart Strains and Air Up all now available at Boots. Tik-Tok favourite Humantra and Selfish have also now launched in the UK exclusively at Boots this week.
The expanded range follows the launch of two own brand wellness ranges from Boots – HABI and Modern Chemistry. HABI offers a new, vibrant approach to wellness that promises to create good habits over hype and Modern Chemistry offers ingredient-led, science-backed products developed by Boots experts. Both brands have launched supplements ranges and will expand into skincare in July.
The health and beauty retailer says it is growing its wellness range at pace in response to growing customer demand.1
Kirstie Thorley-Mitchell, Head of Wellness at Boots, said: “It is such an exciting time for wellness at Boots. Evolving quicker than ever before, we’re seeing huge demand from customers for products to support their health and beauty goals from the inside out. All our new wellness products are carefully selected and curated – we're looking closely at what is trending on social media platforms like TikTok, as well as products that are highly efficacious. Alongside these exciting new brands are our new own brands – HABI and Modern Chemistry, which are great examples of where health meets beauty in one holistic brand offering, featuring supplementation alongside skincare.”
NEW wellness brands at Boots:
With talk of electrolytes flooding social media, Boots welcomes leading hydration brand Humantra® to its shelves in June. Originating from the UAE, where the hydration trend began, the brand’s plant-based and great-tasting powdered formulas are exclusively available on boots.com from June.
Product pick – Humantra Berry Pomegranate Electrolyte Powder 3 x 3.6g Sachets, £5. Unites six essential electrolytes into one tasty formula. A natural and efficient way to boost hydration and keep you fuelled.
Helping people redefine their relationship with beauty from the inside out, The Nue Co® has arrived at Boots. From vitamins to skincare, the premium wellness range brings revolutionary, trend-driven products straight to wellness-conscious customers.
Product pick – The Nue Co. Magnesium Ease, £20. Pairs potent ingredients with formulations that can aid relief and recovery.
Helping people feel good without compromise, RUCI® brings fast-growing ingestible beauty to Boots this summer. Each product features a unique blend of vitamins, minerals, and compounds carefully curated for full skin support.
Product pick – RUCI Liquid Vitamin Supplement Banana Flavour 50ml, £34. Each daily dose of the liquid supplement is packed with essential vitamins, like Zinc, designed to help relieve redness and irritation.
The leading collagen brand, Absolute Collagen®, has landed on the high street exclusively at Boots. Backed by science and supported by experts, the unique formula helps stimulate the body’s own natural collagen production.
Product pick – Absolute Collagen Marine Liquid Collagen Supplement Drink Raspberry, £30. For fast absorption into the bloodstream and effective results, liquid marine collagen can help replenish, restore, firm, smooth and boost elasticity in just six weeks.
Co-founded by fitness sensation Tammy Hembrow, Selfish® has officially arrived in the UK, exclusively at Boots. Recognising that fitness isn’t one size fits all, the new range empowers female fitness, with support for pre-workout, protein intake and hydration.
Product pick – Selfish Supps Give Me Protein Water, Very Berry Flavour, £29. A light, refreshing and tasty vegan blend, which boasts fast-absorbing protein water, can help you reach your daily protein goals.
Viral scented water bottle brand Air Up launched at Boots earlier this year. With three different bottles and six flavours to choose from, users can smell fruity scents through special pods as they drink, including peach, apple, watermelon and cola.
Product pick - Air Up 600ml Gen 2 Blueberry Bottle £29.99. The new Gen 2 bottles are perfect for hitting those healthy hydration goals, every day.
Backed by trichologists, Hair Gain has been scientifically formulated to support healthy hair. The edible hair care range combines the clinically-tested AnaGain™ ingredient (derived from organic pea shoots) with essential hair vitamins and minerals, such as biotin, selenium and zinc which contribute to the maintenance of normal hair.
Product pick – Hair Gain Vegan Hair Gummies – 60s £29.99. Ideal for those who don’t like taking capsules or tablets, these easy-to-digest gummies pack a nutritious punch for your hair.
Formulated by The Gut Health Doctor Dr Megan Rossi, following her award-winning PhD in probiotics, Smart Strains was developed to revolutionise how people understand and use live bacterial supplements.
Product pick – Smart Strains Probiotics for Antibiotics Capsules 20s £16.49. Digestive supplement for your gut microbiome, for when you’re on antibiotics.
With over a billion views for #magnesium on TikTok® this year alone2, magnesium continues to be the mineral of the moment. And it has never been easier to get your hands on, with the first ever Trip ® Magnesium Gummies.
Product pick – Trip ® Magnesium Gummies, £18.50. Blended for balance and crafted for calm, the gummy format offers a gentle yet effective way to relax and recharge.
Introducing Modern Chemistry by Boots. The new supplement range combines a unique fusion of vitamins, minerals and natural extracts. With high bioavailability and potency, finding effective products with science-backed results has never been easier.
Product pick – Modern Chemistry Liposomal Vitamin C Drops 60ml, £14. Boost energy levels and a healthy immune system with these tasty orange flavoured drops, using liposomal technology for increased absorption and rapid delivery.
Transform your beauty routine from the inside out with HABI by Boots. A vibrant and fresh approach to wellness, HABI helps to create good habits over hype. The brand-new range boasts trending yet effective ingredients that are accessible and fun.
Product pick – HABI Bedtime Sleep Gummies 60s, £10. Unwind with Griffonia Seeds and Lemon Balm believed to help support sleep and relaxation.
The new wellness products are now available on boots.com and will be rolled out to selected stores in the coming months. With over 80% of the UK living within 10 minutes of a Boots store, and next day Click and Collect available at over 1,600 stores, trending wellness has never been more accessible.
[1] The current wellness market in the UK is estimated to be worth 7.5 billion. Expected to grow at a compound annual growth rate (CAGR) of 8.7% to 11.4 billion by 2029, Euromonitor and Similar Web, 2024-2029.
[2] Exolyt Global Data on #magnesium from (1 January 2024– 3 December 2024)