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Boots launches new ingredient-led, science-backed own label brand, Modern Chemistry

02 May 2025
News Wellness
  • The wellness brand, Modern Chemistry, launches with a range of nine supplements featuring ingredients like Ashwagandha and Curcumin in highly potent and bioavailable formulas 
  • The Liposomal Vitamin B12, Vitamin C and D3+K2 drops also feature liposomal technology to support the delivery and absorption of nutrients  
  • A science-led range of efficacious skincare joins the collection in July 
  • Products across the skincare and supplement range are priced between £4.50-£20 and available exclusively at Boots in stores and online 

Boots has launched its own wellness brand that brings a range of nine ingredient-led and science-backed supplements to stores nationwide and on boots.com. 

The newest addition to the Boots brand portfolio, Modern Chemistry, has been developed by a leading in-house team of expert pharmacists, doctors, nutritionists, biochemists and cosmetic chemists.  

Products in the range feature science-backed formulations with high potency – powered by highly concentrated and naturally sourced extracts– and high bioavailability, for ease and speed of use by the body. Some of the products in the range are also specially formulated to be easily digestible and gentle on the stomach. 

For example, Modern Chemistry Ashwagandha KSM-66® Capsules, feature a superior, clinically studied form of ashwagandha known for its high potency and bioavailability, and complementary vitamins like Thiamin to help boost energy and Pantothenic Acid to support mental performance. 

Some products in the Modern Chemistry range, including the Liposomal Vitamin B12 Drops and Liposomal Vitamin C Drops, use liposomal technology to support the delivery of nutrients around the body. Liposomal technology supports nutrient delivery by using a lipid outer layer that protects the ingredient from the harsh environment of the digestive system, to help the body absorb nutrients quickly and efficiently. 

Later this year, Modern Chemistry will expand its range to include ingredient-led and efficacious skincare, which will be guaranteed to leave the skin feeling restored, nourished and radiant. 

Joe Thorley-Mitchell, Director of Boots Brand, said: “Modern Chemistry represents a new era of wellness at Boots as we continue to evolve our trusted brand 176 years after our founder, John Boot, opened a herbalist shop in Nottingham to sell medicinal herbal remedies.  

“Our unrivalled heritage as a chemist means that Boots is uniquely placed to combine the art of analytical chemistry with the science of sensory formulation. Some of our very best minds have worked meticulously to create simple yet effective products that deliver the best results at surprisingly affordable prices. This is a high-performance range that we’re seriously proud of and couldn’t be more excited for customers to be discovering wellness in this way with us.” 

The Modern Chemistry supplement range is priced at between £8.50 and £15 and are exclusively available now in Boots stores and online on boots.com. Skincare lines join the collection from 7th July 2025.  

Boots Advantage Card customers receive 10% off all Boots brand ranges including Modern Chemistry, with additional savings available on 3 for 2 across all vitamin supplements. 

Food supplements are intended to supplement the diet and should not be regarded as a substitute for a balanced and varied diet or a healthy lifestyle.

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About Boots: 

Boots is the UK’s leading health and beauty retailer with over 51,000 team members and over 1,800 stores, ranging from local community pharmacies to large destination health and beauty destinations.* 

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.  

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com

*Figures accurate as of 30 November 2024