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Open your eyes to velvety soft lashes with New No7 Velvet Lash Mascara

16 November 2015
News Beauty

If you’re looking for velvety soft lashes with luxurious volume then why not try NEW No7 Velvet Lash Mascara (£13.50). Creating beautifully soft lashes with its specially shaped brush, No7 Velvet Lash Mascara enables you to sweep your way to touchable soft and glamourous lashes in no time.

Whilst the glide on formula will leave you with irresistible, soft to touch lashes, the mascara’s fibre brush combines 3 core brush technologies helping to deliver volume, length and definition. It also features a concave shaped brush to deliver bulk to your lashes, whilst the special fibres pick up and transfer the luxurious soft velvety mascara to each lash.


  • 99% of women who tested the Velvet Lash Mascara said it felt comfortable to wear on their lashes
  • 96% of women enjoyed a smooth glide on formulation
  • 90% agreed it created touchable soft lashes

No7 Velvet Lash Mascara is £13.50 is available in two shades black and brown/black and will be available exclusively in Boots and on from 26 December




Notes to editors

About No7

No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.

The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 


About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,510* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*As at 31 August 2015 excluding equity method investments


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024