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Lengthen your lashes to dramatic heights with NEW SEVENTEEN Long Lash Mascara

14 January 2016
News Beauty

There’s no need to go to serious lengths to find that perfect mascara – transform your lashes and your look with new SEVENTEEN Long Lash Mascara.

The new wonder wand features a specially designed mini brush that easily coats the lower lashes, corners of the eye and captures even the tiniest of lashes. This mascara covers every lash from root to tip, giving you bolder, fuller and longer lashes.

Best of all, the long-wearing formula means you can stay looking glam from AM to PM. Whether it’s coffee to cocktails or desk to dusk this mascara does not flake or smudge.

SEVENTEEN Long Lash mascara is £6.49 and comes in one gorgeous Black shadeIt’savailable from Boots UK and from 31 December 2015, perfect for giving you party-ready lashes in time for your New Year’s Eve celebrations.



Keep up-to-date with all the latest news by visiting the SEVENTEEN Facebook page: or tweet @SEVENTEEN_UK.

It’s a one stop shop for the latest SEVENTEEN news, downloadable images, video content and make-up artist tips and advice on the latest on-trend looks. Sign up to get beauty news straight into your inbox!

For further information, samples, images please contact Boots Beauty Team on 0207 025 6677 or


Notes to editors:


Since its birth in the swinging sixties, sassy make-up brand SEVENTEEN has created over the years cosmetics which allow young women to be who they want to be – whether at home, college, work or on a night out. SEVENTEEN isn’t dictated by age; it’s an attitude and a spirited state of mind which is why it appeals to, and is loved by, so many people. Our logo has changed from the number to the written word to embody SEVENTEEN’s sophisticated yet youthful spirit.

About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,511* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.

*As at 6 August 2015 excluding equity method investments


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024