You are here: Home Newsroom News Lengthen your lashes to dramatic heights with NEW SEVENTEEN Long Lash Mascara

Lengthen your lashes to dramatic heights with NEW SEVENTEEN Long Lash Mascara

14 January 2016
News Beauty

There’s no need to go to serious lengths to find that perfect mascara – transform your lashes and your look with new SEVENTEEN Long Lash Mascara.

The new wonder wand features a specially designed mini brush that easily coats the lower lashes, corners of the eye and captures even the tiniest of lashes. This mascara covers every lash from root to tip, giving you bolder, fuller and longer lashes.

Best of all, the long-wearing formula means you can stay looking glam from AM to PM. Whether it’s coffee to cocktails or desk to dusk this mascara does not flake or smudge.

SEVENTEEN Long Lash mascara is £6.49 and comes in one gorgeous Black shadeIt’savailable from Boots UK and from 31 December 2015, perfect for giving you party-ready lashes in time for your New Year’s Eve celebrations.



Keep up-to-date with all the latest news by visiting the SEVENTEEN Facebook page: or tweet @SEVENTEEN_UK.

It’s a one stop shop for the latest SEVENTEEN news, downloadable images, video content and make-up artist tips and advice on the latest on-trend looks. Sign up to get beauty news straight into your inbox!

For further information, samples, images please contact Boots Beauty Team on 0207 025 6677 or


Notes to editors:


Since its birth in the swinging sixties, sassy make-up brand SEVENTEEN has created over the years cosmetics which allow young women to be who they want to be – whether at home, college, work or on a night out. SEVENTEEN isn’t dictated by age; it’s an attitude and a spirited state of mind which is why it appeals to, and is loved by, so many people. Our logo has changed from the number to the written word to embody SEVENTEEN’s sophisticated yet youthful spirit.

About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,511* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.

*As at 6 August 2015 excluding equity method investments


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at