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Laura Mercier launches on

23 June 2020
News Beauty

Beauty is back at Boots with a bang! The biggest makeup brands and cult beauty essentials are landing on this summer, starting with the launch of a brand adored by anyone who knows a thing or two about beauty; Laura Mercier.

Since 1996, Laura Mercier’s iconic colour and skin products have remained cult-favourites and a go-to for makeup lovers. As the pioneer of the Tinted Moisturiser, Translucent Loose Setting Powder and Primers, Laura Mercier continues to be one of the most sought-after beauty innovators, and will be available at from Wednesday 24 June.

Joanna Rogers, Commercial Director and VP of Beauty at Boots UK, said: “With its famous primers and loose setting powders, Laura Mercier is the perfect addition to the ever-growing choice of beauty brands on Laura Mercier’s effortless makeup artistry is all about celebrating your skin, rather than hiding it, and we can’t wait for our customers to get their hands on these iconic products.”

Helen Wood, General Manager at Laura Mercier: “We’re so thrilled to be bringing Laura Mercier’s pioneering makeup artistry and French beauty aesthetic to Boots customers across the UK.”

For this weekend only, Laura Mercier will be taking over the Virtual Consultations on, giving customers the chance to discover Laura’s flawless face makeup application technique. From 27th-29th June, customers can book a free 20 minute personalised consultation from the comfort of their own home to build their very own four-step Flawless Face routine; from priming skin for a smooth canvas, evening out skin tone with foundation, camouflaging with concealer and setting for perfection.

Laura Mercier is available on from Wednesday 24 June.

For further information please contact the Boots UK Press Office at


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023