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Laura Mercier launches on boots.com

23 June 2020
News Beauty

Beauty is back at Boots with a bang! The biggest makeup brands and cult beauty essentials are landing on Boots.com this summer, starting with the launch of a brand adored by anyone who knows a thing or two about beauty; Laura Mercier.

Since 1996, Laura Mercier’s iconic colour and skin products have remained cult-favourites and a go-to for makeup lovers. As the pioneer of the Tinted Moisturiser, Translucent Loose Setting Powder and Primers, Laura Mercier continues to be one of the most sought-after beauty innovators, and will be available at Boots.com from Wednesday 24 June.

Joanna Rogers, Commercial Director and VP of Beauty at Boots UK, said: “With its famous primers and loose setting powders, Laura Mercier is the perfect addition to the ever-growing choice of beauty brands on Boots.com. Laura Mercier’s effortless makeup artistry is all about celebrating your skin, rather than hiding it, and we can’t wait for our customers to get their hands on these iconic products.”

Helen Wood, General Manager at Laura Mercier: “We’re so thrilled to be bringing Laura Mercier’s pioneering makeup artistry and French beauty aesthetic to Boots customers across the UK.”

For this weekend only, Laura Mercier will be taking over the Virtual Consultations on Boots.com, giving customers the chance to discover Laura’s flawless face makeup application technique. From 27th-29th June, customers can book a free 20 minute personalised consultation from the comfort of their own home to build their very own four-step Flawless Face routine; from priming skin for a smooth canvas, evening out skin tone with foundation, camouflaging with concealer and setting for perfection.

Laura Mercier is available on Boots.com from Wednesday 24 June.

For further information please contact the Boots UK Press Office at Bootsbeautypr@apteamwpp.com

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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.

*As of Aug. 31, 2020