You are here: Home Newsroom News How Do You Feel in Your Mascara?

How Do You Feel in Your Mascara?

03 June 2016
News Beauty

There are many reasons why women choose to wear make-up. One of the most powerful being the way it makes us feel. Whilst much of this is very personal and can be hard to measure, the No7 Lash Impact Mascara has been proven to positively affect moods, instantly after application:

  • 81%1 of women reported an increase in positive mood
  • 73% of women reported a more relaxed mood
  • 72% reported an increase in traits associated with    adventurousness

Others also perceived women to be more confident when wearing the mascara with 73% of women appearing more confident in photos when wearing the mascara compared to not wearing any.

We think anything that enhances women’s positivity, deserves special recognition. That’s why the No7 Lash Impact (£13.50) is getting a makeover and will be launched in a Champagne Sparkly Gold Packaging on the 8th June and will be available for eight weeks only.

This popular No7 mascara, helps you achieve volume quickly and easily with the help of its fibre brush, specially designed to apply the mascara smoothly.

Proven to add dramatic volume after just one coat and a false lash effect without any clumping or flaking after two, you have total control over creating your own lash impact. This is without having to spend time layering on loads more product, also helping you avoid the feeling of heavy lashes.

No7 Advisor Rachael Parish says For best results, first wipe the tip of the wand to remove the excess mascara. Then gently lift your lid and looking down, begin at the outside corner of the eye and sweep in a zig-zag motion. Apply mascara lightly to the lower lashes; turn the brush at an angle to ensure all the lashes are covered. To increase the WOW factor, finish by applying a second coat.”



The No7 Lash Impact Gold Limited Edition Mascara in Black is available in Boots from 8 June 2016 (£13.50) for eight weeks only


For samples, images or expert quotes please call the No7 Media Centre team on 020 7025 6677 or email


Notes to editors

About No7

No7 is the UK’s leading skincare brand, available exclusively at Boots. Launched in 1935 with a range of ‘deluxe beauty preparations’ offering ‘the modern way to loveliness’, No7 was the first brand to democratise beauty in the UK, bringing premium, affordable products to British women. Swiftly establishing itself as a leading brand, it developed a rapport with women, identifying their needs, providing products and making them feel fabulous. This ethos has stayed and led No7 to become the UK’s leading skincare brand, delivering new products to meet women’s beauty needs.

The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 




178 women in a [University] psychology study - self-perception# and perception by others.


Media Resources

A you are a journalist looking for information and resources about Boot? Visit our media resources hub to access images, reports, spokespeople and videos.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at

*As of Aug. 31, 2020