You are here: Home Newsroom News How Do You Feel in Your Mascara?

How Do You Feel in Your Mascara?

03 June 2016
News Beauty

There are many reasons why women choose to wear make-up. One of the most powerful being the way it makes us feel. Whilst much of this is very personal and can be hard to measure, the No7 Lash Impact Mascara has been proven to positively affect moods, instantly after application:

  • 81%1 of women reported an increase in positive mood
  • 73% of women reported a more relaxed mood
  • 72% reported an increase in traits associated with    adventurousness

Others also perceived women to be more confident when wearing the mascara with 73% of women appearing more confident in photos when wearing the mascara compared to not wearing any.

We think anything that enhances women’s positivity, deserves special recognition. That’s why the No7 Lash Impact (£13.50) is getting a makeover and will be launched in a Champagne Sparkly Gold Packaging on the 8th June and will be available for eight weeks only.

This popular No7 mascara, helps you achieve volume quickly and easily with the help of its fibre brush, specially designed to apply the mascara smoothly.

Proven to add dramatic volume after just one coat and a false lash effect without any clumping or flaking after two, you have total control over creating your own lash impact. This is without having to spend time layering on loads more product, also helping you avoid the feeling of heavy lashes.

No7 Advisor Rachael Parish says For best results, first wipe the tip of the wand to remove the excess mascara. Then gently lift your lid and looking down, begin at the outside corner of the eye and sweep in a zig-zag motion. Apply mascara lightly to the lower lashes; turn the brush at an angle to ensure all the lashes are covered. To increase the WOW factor, finish by applying a second coat.”



The No7 Lash Impact Gold Limited Edition Mascara in Black is available in Boots from 8 June 2016 (£13.50) for eight weeks only


For samples, images or expert quotes please call the No7 Media Centre team on 020 7025 6677 or email


Notes to editors

About No7

No7 is the UK’s leading skincare brand, available exclusively at Boots. Launched in 1935 with a range of ‘deluxe beauty preparations’ offering ‘the modern way to loveliness’, No7 was the first brand to democratise beauty in the UK, bringing premium, affordable products to British women. Swiftly establishing itself as a leading brand, it developed a rapport with women, identifying their needs, providing products and making them feel fabulous. This ethos has stayed and led No7 to become the UK’s leading skincare brand, delivering new products to meet women’s beauty needs.

The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 




178 women in a [University] psychology study - self-perception# and perception by others.



What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023