- Boots introduces new own label wellness range HABI, offering good habits over hype
- The brand launches with 15 gummy supplements designed to support your glow, find your zen, unlock beauty from inside out, and much more
- A range of playful and effective skincare lines will join the lineup in July
Welcome HABI! A new vibrant and fresh approach to wellness from Boots. The new own label brand offers supplements and skincare that are designed to encourage good habits over hype, helping customers build simple, yet effective wellness routines.
HABI is built on the belief that healthy, glowing skin isn’t just about using the right products, it’s about cultivating the right habits every day. It’s all about consistency and care in routines, inside and out. Whether it’s meeting skin hydration goals, remembering to take Vitamin D or wearing SPF every day, HABI is here to help build a routine that is easy to stick to.
HABI’s new range of 15 supplement gummies provides a fresh approach to wellness. With its bright and bold packaging, the range offers solutions for a variety of needs and moods. From boosting energy, finding a moment of calm, to getting in the zone and going with the flow, HABI has been carefully formulated help top up essential nutrition with ease. The lines include a mix of the latest trending ingredients, such as Sea Moss and Lion’s Mane, as well as staples such as Vitamin D and Magnesium, providing a shortcut to a healthier lifestyle.
Closely following the launch of supplements will be a new HABI skincare collection that joins the line up in July. Packed with playful and tactile formulations, the products are fun to use making it easy to stick to a daily routine. Gentle yet powerful, there are triple ceramide complexes and trusted actives like Niacinamide and Vitamin E throughout the range, alongside soothing ingredients like Green Tea Leaf and Squalane. The skincare lines are vegan, cruelty free and dermatologically tested.
Joe Thorley-Mitchell, Director of Boots Brand, said: “I’m excited to finally be able to reveal HABI, which puts good habits over hype. We wanted to create a wellness range that's as playful as it is effective, balancing quality formulations with bold unmissable packaging and playful, sensorial formats.
“HABI is the brainchild of our Boots brand team, meaning you can expect great quality and great tasting products at amazing value. With supplements priced at £10 for 60 gummies and skincare starting from just £4 – plus an extra 10% off for Boots Advantage Card members – it is easier for customers to build healthy habits that fit effortlessly into their busy lives. I hope they love the brand as much as we do!”
HABI gummies are exclusively available now in Boots stores and online on boots.com. Skincare lines join the line up from 7th July 2025.
Food supplements are intended to supplement the diet and should not be regarded as a substitute for a balanced and varied diet or a healthy lifestyle.