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Glide your way to brighter eyes with NEW No7 Eye Pencils

13 May 2015
News Beauty

Eye pencils are a great way to make your eyes impactful and defined, whilst also adding a pop of gorgeous colour to your look. No7 knows that framing your eyes can really lift your whole look, so when it comes to eyeliner, it’s important that the pencil glides on easily. That’s why the NEW No7 Stay Perfect Amazing Eyes Pencils (£7.50 each) are super soft and silky in texture for a smooth application onto the eye lid, giving an intense colour surge, in just one easy step.

Containing jojoba oil to moisturise and nourish, and Vitamins C & E with their natural antioxidants, you can be sure that you’re giving your eyes the best treatment withNo7’s Stay Perfect Amazing Eye Pencils. They blend easily to achieve high coverage, helping you to flutter without the fuss this summer.

Available in 7 shades: black, brown, charcoal grey, deep purple, navy blue, deep green and bronze, the NEW No7 Stay Perfect Amazing Eye Pencils are waterproof, creaseproof and super longwearing*, so you can feel confident on summer days that your eyeliner will stay put all day long.

In user trials:

  • 100% of women agreed that the pencils were soft to apply
  • 98.3% felt their eyes were defined after use
  • 96.6% women felt that the pencils were easy to apply
  • 94.9% found the pencils to give intense colour in one application

No7 Stay Perfect Amazing Eyes Pencils will be available exclusively in Boots and on from 13 May 2015

*for 12 hours

For samples or images please call the Boots No7 Media Centre team on 020 7025 6677 or

About Boots UK 
Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,511* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
*As at 28 February 2015 excluding equity method investments


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023