You are here: Home Newsroom News Get beautifully nourished lashes with NEW No7 Lovely Lashes Mascara

Get beautifully nourished lashes with NEW No7 Lovely Lashes Mascara

05 February 2014
News Beauty

65% of women claim that mascara is their no.1 daily product*, and the experts at No7 know that women want a mascara that makes their lashes feel soft and glossy. With this in mind, the experts at No7 have created NEW No7 Lovely Lashes Mascara, £12.95, with a unique Argan oil conditioning formula for glossy lashes wrapped in the best possible care.

No7’s latest formula, with Vitamin E, keeps lashes conditioned, whilst adding natural volume and length for truly lovely lashes. The widely-spaced bristle wand allowsNo7 Lovely Lashes to give a natural yet defined look, without clumping, for those of you who want a mascara that enhances your every day look.   

With women claiming to own an average of two mascaras at one time* No7 has a mascara for every occasion, and No7 Lovely Lashes is the perfect addition to make sure you have conditioned lashes all day.

NEW No7 Lovely Lashes, £12.95, available in Black & Brown/Black from 19 February 2014 in Boots stores 

For more information, samples or images, please call the No7 press office on
0207 025 6677 or email
* Based on the Boots Beauty U&A study (2011)
Notes to editors: 
As an exclusive to the launch of No7 Lovely Lashes, will be holding a waiting list from January 22, where purchases can be made one week before it hits the shelves.  Customers will also receive £3 off the mascara when purchased.
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to eperience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.
The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of our business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves. Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.

*Figures are approximate as at 31 March 2013 and include associates and joint ventures


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023