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Define your look with the new No7 Perfectly Defined Contour Kit

13 April 2016
News Beauty

Contouring is here to stay. Ensure your finished effect is smooth yet defined, without the use of liquids and creams, and you don’t have to be a make-up artist to accomplish it.

Introducing the No7 Perfectly Defined Contour Kit (£12.50), created so you can achieve a flawless look with one simple compact, the easy-to-use powders comes in Light/Medium and Medium/Dark depending on your skin tone.

No7 Advisor Rachel Parish says: “Contouring is one of those really easy make-up techniques that seems difficult to achieve because of all the celebrity hype! Using a brush apply the contour powder to the hollows of your cheeks, jaw line, hairline and sides of your nose and chin.

Use the highlighter for the centre of the forehead, cheek and brow bones, your cupid’s bow and the bridge of your nose. Once you’re armed with this knowledge you can really start to play around and have fun with it.”

To perfect your contouring skills you can head in-store where the friendly No7 advisors are on-hand to guide you through how to use the blendable contour and highlighting powders, for a sculpted finish.



Available in Boots from 13th April (£12.50):

  • No7 Perfectly Defined Contour Kit Medium/Dark
  • No7 Perfectly Defined Contour Kit Light/Medium


Notes to editors

About No7

No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.

The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at

*As of Aug. 31, 2020