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Define your look with the new No7 Perfectly Defined Contour Kit

13 April 2016
News Beauty

Contouring is here to stay. Ensure your finished effect is smooth yet defined, without the use of liquids and creams, and you don’t have to be a make-up artist to accomplish it.

Introducing the No7 Perfectly Defined Contour Kit (£12.50), created so you can achieve a flawless look with one simple compact, the easy-to-use powders comes in Light/Medium and Medium/Dark depending on your skin tone.

No7 Advisor Rachel Parish says: “Contouring is one of those really easy make-up techniques that seems difficult to achieve because of all the celebrity hype! Using a brush apply the contour powder to the hollows of your cheeks, jaw line, hairline and sides of your nose and chin.

Use the highlighter for the centre of the forehead, cheek and brow bones, your cupid’s bow and the bridge of your nose. Once you’re armed with this knowledge you can really start to play around and have fun with it.”

To perfect your contouring skills you can head in-store where the friendly No7 advisors are on-hand to guide you through how to use the blendable contour and highlighting powders, for a sculpted finish.



Available in Boots from 13th April (£12.50):

  • No7 Perfectly Defined Contour Kit Medium/Dark
  • No7 Perfectly Defined Contour Kit Light/Medium


Notes to editors

About No7

No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.

The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 



What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023