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Create volumised lashes in an instant with New No7 Lash Impact Mascara

08 April 2014
News Beauty

Say goodbye to clumped-up lashes after layering on the mascara and hello to dramatic lashes in just two coats! To help achieve volume quickly and easily, the experts at No7 have developed No7 Lash Impact Mascara (£13.50) so you have total control over creating your own lash impact.

Proven to add great volume in just one coat and give an amplified false lash effect in two,No7 Lash Impact Mascara creates dramatic looking lashes without clumping or flaking.

With 88% *of women stating that No7 Lash Impact Mascara allowed them to control the volumised look they wanted, one tester also noted that, “ It’s a great product  that gives you the power to adjust how much volume you want by adding coats, and great for wearing lightly during the day and adding extra coats for going out!”

Inspiring women to discover their very own ‘Ta Dah!’ moment, No7 Advisor Geraldine Freer gives her top application tips:

“For best results, first wipe the tip of the wand to remove the excess mascara. Then gently lift your lid and looking down, begin at the outside corner of the eye and sweep in a zig-zag motion. Apply mascara lightly to the lower lashes; turn the brush at an angle to ensure all the lashes are covered. To increase the WOW factor, finish by applying a second coat.”

NEW No7 Lash Impact Mascara (£13.50) is available in black and black/brown from 16 April in store and onboots.com



*The user trials took place in September 2013 using 50 women


Notes to editors:

No7
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.

The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day.
From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  

About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.

Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.

*Figures are approximate as at 31 March 2013 and include associates and joint ventures.

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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.

*As of Aug. 31, 2020