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Bow Down to Beautiful Brows

12 February 2015
News Beauty

Great brows frame your face, adding both structure and definition. Whether you’re looking for a fast way to fab brows or a complete kit that you can take your time with, the NEW range of No7 Brow Pencils (£8.00 each) and No7 Brow Kit (£12.95) has everything you need for perfectly defined and shaped brows.

 Available in Blonde, Brown, Black and Grey shades, the NEW No7 Brow Pencils come with a wax and powder dual formulation at one end, and a brush at the other end to comb through and style your brows. 

The NEW No7 Brow Kit is the complete solution to help you
really master the art of defined brows. It includes:

  • Clear wax
  • 2 brow powders in fair and medium shades
  • Cream highlighter
  • A double end angled brush to apply the wax and brow powders
  • A fibre brush to groom brows

No7 Advisor, Samantha Greaves offers advice on perfecting
your brows:

“The secret behind perfectly defined brows is to start by applying colour in the middle of the brow, working the pencil outwards toward the brow tip, and then back to the beginning of the brow. Take a light touch with the colour at first – you can always build up as you go. Once you’ve achieved your desired colour, use the brush to help even it out and groom the brow. Next, dab the cream highlighter with your fingertip under the brow bone to add a subtle glow to your look. To finish, and ensure your brows look good for longer, gently apply the wax from the kit with the double end angled brush.”

No7 Brow Pencils and NEW No7 Brow Kit will be available exclusively in Boots and on from 18 March


For samples or images please call the Boots No7 Media Centre team on 020 7025 6677 or

About Boots UK
Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,511* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
* As at 30 November 2014 on a pro-forma basis excluding equity method investments
About Walgreens Boots Alliance

Walgreens Boots Alliance (Nasdaq: WBA) is the first global pharmacy-led, health and wellbeing enterprise in the world.
The company was created through the combination of Walgreens and Alliance Boots in December 2014, bringing together two leading companies with iconic brands, complementary geographic footprints, shared values and a heritage of trusted health care services through pharmaceutical wholesaling and community pharmacy care, dating back more than 100 years.

The company employs over 370,000 people and has a presence in more than 25* countries; it is the largest retail pharmacy, health and daily living destination in the USA and Europe. Including its equity method investments, Walgreens Boots Alliance is the global leader in pharmacy-led, health and wellbeing retail with over 12,800* stores in 11* countries. The company includes the largest global pharmaceutical wholesale and distribution network with over 340* distribution centers delivering to more than 180,000† pharmacies, doctors, health centers and hospitals each year in 19* countries. In addition, Walgreens Boots Alliance is the world's largest purchaser of prescription drugs and many other health and wellbeing products.

Its portfolio of retail and business brands includes Walgreens, Duane Reade, Boots and Alliance Healthcare, as well as increasingly global health and beauty product brands, such as No7 and Botanics.

*As at 30 November 2014 including equity method investments on a pro-forma basis excluding Alliance Healthcare Italia which ceased to be an equity method investment of Alliance Boots in December 2014

†For year ended 30 November 2014 including equity method investments on a pro-forma basis excluding Alliance Healthcare Italia which ceased to be an equity method investment of Alliance Boots in December 2014


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024