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Boots UK predicts the latest trends in new beauty trends report & reveals 10 new brands landing on the High Street

08 February 2021
News Beauty

Boots UK introduces its first Beauty Trends Report, forecasting some of the biggest trends expected to shape the beauty landscape over the coming months. Combining unique customer insight and in-house expertise, the report delves into the key predictions across skincare, makeup and haircare for 2021. As the UK’s leading beauty retailer, Boots already offers a wide range of beauty products - with everything from premium cosmetics to affordable skincare. This year Boots will be making even more new brands accessible to customers through and its network of 2336* stores.

Click here to flick through the report.


Thanks to an influx of scientific skincare brands hitting the market and an ongoing customer quest for healthy skin, it is expected that ingredient-led skincare brands will continue to lead the way. Already seeing huge growth from the likes of Boots Ingredients* and Inkey List**, Boots is responding to customer demand for science-led skincare with the launch of Boots Collagen and Dr. Jart.

* Boots sales data (based on volume) from 16 January 2020 - 16 January 2021
** Boots sales data comparing December 2019 vs December 2020


Taking its cue from skincare, haircare is about to get more sophisticated. Moving beyond basic shampoo and conditioning, brands are bringing more skincare-like ingredients into their product formulations. Launching at Boots, Inkey List Hair, Undone by George Northwood and Aveeno Hair are all set to be big players in the hair category this year, offering innovative products that take haircare as seriously as skincare.


Brands will continue to focus on sustainability solutions. In a bid to reduce plastic waste, Boots launched its beauty recycling scheme in partnership with No7 last year where customers can drop off any hard-to-recycle products in exchange for Boots Advantage Card Points. Boots is now working with P&G to offer sustainable solutions in the haircare arena and will be launching re-usable bottles and refillable pouches from some of the most well-known haircare brands, including Herbal Essences, Aussie, Pantene and Head and Shoulders.


2021 will see customers investing in the health of their skin and letting their natural texture shine through. Stocking over 150 skincare brands, Boots is equipped to cater to all skincare needs and has now announced that it will be Launching Skin Proud, Glow Hub and Florena to its ever-growing skincare category.


With the trend for natural hair continuing, product diversity and texture inclusivity will be prioritised more than ever. In addition to expanding its textured hair range from 200 to 600 stores across the country, Boots will be launching new products and brands including Rhyme & Reason which is a natural, inclusive range for all hair types.


Customers will be turning to beauty to add extra positivity into their everyday lives and creativity will be prioritised over perfection. Bright, bold and fun makeup looks will lead the way and brands that champion self-acceptance will remain popular. Joining the inclusive offering already stocked at Boots, UOMA Beauty will launch this spring.


As the home becomes an increasingly important wellness retreat, customers will start carving out extra time for self-care. Brands will continue to focus on products that make it easier to recreate the therapeutic spa experience at home, allowing customers to switch off from everyday life. Boots has recently expanded its beauty and wellness offering with the launch of Aroma Active and the new Botanics facial tool range.

Notes to Editors

Boots UK ( is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good.

With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of the Retail Pharmacy International division of Walgreens Boots Alliance (Nasdaq: WBA), which is a global leader in retail and wholesale pharmacy, touching millions of lives every day through dispensing and distributing medicines, and through its convenient retail locations, digital platforms and health and beauty products.

More company information is available at

*As of Aug. 31, 2020

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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023