Boots announces the launch of over 45 wellness supplements and vitamins, including Samantha Faiers’ brand, Revive Collagen and Professor Green’s brand, Aguulp
Sales for vitamins and beauty supplements at Boots have increased within the last six months
Boots is helping to give customers a boost this January with the expansion of its wellness supplements and vitamins range. Boots is introducing more than 45 new products including celebrity brands Revive Collagen, Aguulp and FourFive, as well as Gold Collagen, Weleda and Bassets.
With vitamin sales increasing by 43% since August 2021*, the health and beauty retailer is responding to on-going consumer demand and offers the largest range of health and wellness products in the UK.
Beauty supplement sales also saw a 37% increase* and, with online searches for collagen on Boots.com up by 156% in 2021 compared to 2020**, Boots is committed to offering a wider range to help stay on top of the nation’s beauty vitamin and collagen demand.
Revive Collagen – the new game-changing anti-ageing skincare brand – is the latest wellness brand to hit Boots shelves in almost 1,000 stores across the UK, as well as on Boots.com.
Co-founded by Samantha Faiers, Revive Collagen is a daily hydrolysed-collagen drink containing 8,500mg of high-quality marine collagen, helping to maintain skin texture and collagen levels, with added benefits of hyaluronic acid and aloe vera juice.
The Revive Collagen Enhanced Plus range – endorsed by Amanda Holden – is a daily ingestible skincare supplement aimed at those aged 40 plus. With 10,000mg of the highest quality type 1 hydrolysed marine collagen, the Enhanced Plus range is boosted with vitamin A (retinol), hydrolysed keratin and vitamins B6, B12, C and D.
In addition to Revive Collagen, Boots has further expanded its liquid collagen offering, with the new Collagen Superdose range from Gold Collagen.
Boots has also recently launched Professor Green’s vitamin brand Aguulp, to add to its growing liquid supplement collection, which is now available in more than 400 Boots stores across the UK.
Using liquid liposomes for maximum absorption, the food supplement uses innovative liquid formulas with vitamins, nutrients, natural flavouring and sweetener. Boots now stocks four of Aguulp’s range including Gut Health, Energy, Immunity and Brain.
Launched by professional rugby players George Kruis and Dom Day, Fourfive is also part of Boots’ wellness and supplement expansion, with its new vegan friendly vitamin range. Customers can now shop the wellness brand’s offerings of Vitamin D3, Omega 3 Fish Oil, Vitamin C and more, alongside the full range available at Boots.
Boots has also further expanded its vitamins range with chewable vitamin brand Yumi, new Bassets Multivitamins and Boots own brand products including Boots Vegan Omega 3 Oil Capsules, Boots High Strength Vitamin C + Vitamin D Tablets.
To help customers to continue with their wellbeing resolutions into 2022, Boots is currently offering 3for2 on select products across the range.^ For information about the extensive ranges available to shop, please visit Boots.com.
*Based on volume generated by sales data from the first two weeks of August 2021 compared with the first two weeks of January 2022
**Based on boots.com search data for 01.01.21 – 31.12.21, as compared to 01.01.20 – 31.12.20
^3 for 2 on selected vitamins, supplements, health foods and complementary medicines - cheapest free
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