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Boots UK kicks off 2022 with an all-star line-up of new wellness supplements

27 January 2022
News Healthcare
  • Boots announces the launch of over 45 wellness supplements and vitamins, including Samantha Faiers’ brand, Revive Collagen and Professor Green’s brand, Aguulp 

  • Sales for vitamins and beauty supplements at Boots have increased within the last six months 

Boots is helping to give customers a boost this January with the expansion of its wellness supplements and vitamins range. Boots is introducing more than 45 new products including celebrity brands Revive Collagen, Aguulp and FourFive, as well as Gold Collagen, Weleda and Bassets 

With vitamin sales increasing by 43since August 2021*, the health and beauty retailer is responding to on-going consumer demand and offers the largest range of health and wellness products in the UK. 

Beauty supplement sales also saw 37% increase* and, with online searches for collagen on up by 156in 2021 compared to 2020**, Boots is committed to offering a wider range to help stay on top of the nation’s beauty vitamin and collagen demand. 

Revive Collagen – the new game-changing anti-ageing skincare brand – is the latest wellness brand to hit Boots shelves in almost 1,000 stores across the UKas well as on    

Co-founded by Samantha FaiersRevive Collagen is a daily hydrolysed-collagen drink containing 8,500mg of high-quality marine collagen, helping to maintain skin texture and collagen levels, with added benefits of hyaluronic acid and aloe vera juice 

The Revive Collagen Enhanced Plus range – endorsed by Amanda Holden – is a daily ingestible skincare supplement aimed at those aged 40 plus. With 10,000mg of the highest quality type 1 hydrolysed marine collagen, the Enhanced Plus range is boosted with vitamin A (retinol)hydrolysed keratin and vitamins B6, B12, C and D.  

In addition to Revive Collagen, Boots has further expanded its liquid collagen offering, with the new Collagen Superdose range from Gold Collagen. 

Boots has also recently launched Professor Green’s vitamin brand Aguulp, to add to its growing liquid supplement collection, which is now available in more than 400 Boots stores across the UK. 

Using liquid liposomes for maximum absorption, the food supplement uses innovative liquid formulas with vitamins, nutrients, natural flavouring and sweetener. Boots now stocks four of Aguulp’s range including Gut Health, Energy, Immunity and Brain. 

Launched by professional rugby players George Kruis and Dom DayFourfive is also part of Boots’ wellness and supplement expansion, with its new vegan friendly vitamin range.  Customers can now shop the wellness brand’s offerings of Vitamin D3, Omega 3 Fish Oil, Vitamin C and more, alongside the full range available at Boots.  

Boots has also further expanded its vitamins range with chewable vitamin brand Yumi, new Bassets Multivitamins and Boots own brand products including Boots Vegan Omega 3 Oil CapsulesBoots High Strength Vitamin C + Vitamin D Tablets.  

To help customers to continue with their wellbeing resolutions into 2022, Boots is currently offering 3for2 on select products across the range.^ For information about the extensive ranges available to shop, please visit 


*Based on volume generated by sales data from the first two weeks of August 2021 compared with the first two weeks of January 2022  
**Based on search data for 01.01.21 – 31.12.21, as compared to 01.01.20 – 31.12.20 
^for 2 on selected vitamins, supplements, health foods and complementary medicines - cheapest free 

For more information, please contact:   


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024