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Boots reveals brand new skincare collection - and it contains THE trending ingredient for 2021

18 January 2021
News Beauty

Ingredient-led skincare is shaping the beauty landscape and with customers always on the hunt for the next big thing, Boots UK is paving the way with its latest skincare launch.

Introducing Boots Collagen – the latest innovation from Boots, offering high-performance ingredient-led skincare at an affordable price. Containing the on-trend ingredient, Collagen, which has seen a spike in interest of late, with a 1570% increase in searches for Collagen on boots.com in the last 6 months*.

Available now in Boots stores and online at boots.com, the range is suitable for all skin types and includes a Day Cream SPF30, an Intensive Serum, an Eye Serum and a Night Cream – all featuring the hero ingredient of Collagen to help improve the feeling of firmness and elasticity for softer and more youthful looking skin. 

Dr Ellie Bradley, Scientific Skincare Credentialing Manager at Boots, says: “Collagen is a protein naturally found in the skin that contributes to its strength and firmness. Applying it to the skin is thought to boost natural collagen production by triggering the body to increase its collagen synthesis, enabling skin to repair itself. The end result is plumper and smoother skin – it also helps with the appearance of wrinkles.” 

For more information, please contact bootsbeautyPR@apteamwpp.com or call 020 3193 3382.

*Based on search data on Boots.com from February to July 2020 compared to June to November 2020

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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.

*As of Aug. 31, 2020