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Boots reveals brand new skincare collection - and it contains THE trending ingredient for 2021

18 January 2021
News Beauty

Ingredient-led skincare is shaping the beauty landscape and with customers always on the hunt for the next big thing, Boots UK is paving the way with its latest skincare launch.

Introducing Boots Collagen – the latest innovation from Boots, offering high-performance ingredient-led skincare at an affordable price. Containing the on-trend ingredient, Collagen, which has seen a spike in interest of late, with a 1570% increase in searches for Collagen on boots.com in the last 6 months*.

Available now in Boots stores and online at boots.com, the range is suitable for all skin types and includes a Day Cream SPF30, an Intensive Serum, an Eye Serum and a Night Cream – all featuring the hero ingredient of Collagen to help improve the feeling of firmness and elasticity for softer and more youthful looking skin. 

Dr Ellie Bradley, Scientific Skincare Credentialing Manager at Boots, says: “Collagen is a protein naturally found in the skin that contributes to its strength and firmness. Applying it to the skin is thought to boost natural collagen production by triggering the body to increase its collagen synthesis, enabling skin to repair itself. The end result is plumper and smoother skin – it also helps with the appearance of wrinkles.” 

For more information, please contact bootsbeautyPR@apteamwpp.com or call 020 3193 3382.

*Based on search data on Boots.com from February to July 2020 compared to June to November 2020

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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere.

With over 53,000 team members and 2,247 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain providing dispensing and essential healthcare services, and it offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com.

 

*Figures as of 31 May 2022