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Boots launches its 170th new Premium Beauty Hall in White City

08 March 2023
News Beauty
  • Boots has opened its newest premium beauty hall in Westfield White City, adding a host of new beauty brands.
  • As part of its on-going transformation, Boots now has 170 revamped beauty halls across the UK and Ireland.
  • Boots has added a plethora of brands to its portfolio over the last two years, with over 1,000 new beauty lines added already this year and a further 600 landing in March and April

Boots, the UK’s leading beauty retailer, has opened its 170th premium beauty hall in White City, London. A new hotspot for beauty lovers, the store is the latest to be revamped as part of Boots’ on-going beauty reinvention journey. There are now 170 new and refreshed beauty halls up and down the country, from full-size beauty playgrounds in large town centres like St Albans (just completed in December 2022) and Macclesfield, to small-format halls in locations like East Kilbride, Grantham and Stratford-upon-Avon. 

The new beauty hall in White City features trending zones, discovery areas and consultation spaces with beauty treatments and services from top brands. A new team of Boots Beauty Specialists join the 1,000-strong Beauty Crew across the UK, offering personalised, brand-neutral beauty and skincare advice to customers for free. White City is amongst the first of Boots beauty halls to stock trending new brands Grown Alchemist, Sol De Janeiro and Function of Beauty, alongside cult beauty icons Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant. 

Indiyah Polack, Boots Beauty Ambassador and ex-Love Islander, and leading British beauty influencer Patricia Bright, at the launch of Boots newest premium beauty hall at White City, London. The new beauty hall introduces brands including Grown Alchemist, Sol De Janiero, Kylie Cosmetics, NARS, MAC and Drunk Elephant to the store.

Paul Niezawitowski, Beauty Director at Boots said:“As the UK’s leading beauty retailer, our ambition is to make incredible beauty products more accessible for everyone. We are continuing to transform beauty on the high street, introducing reinvented beauty halls in Boots stores from Sunderland to Southend-on-Sea. We’re proud to bring the flagship beauty experience to more customers in towns and cities across the country.”

In addition to transforming its beauty halls, Boots has invested in its digital proposition, helping customers to access the world’s leading beauty brands wherever they are in the UK., the UK’s number one most visited health and beauty website, has undergone a number of upgrades to improve the customer experience, including easier check out, enhanced security and new payment methods. Boots digital sales growth continued to outperform the market in Q1, accounting for 18% of total retail sales. With Next Day Click and Collect available at over 1,600 locations, customers can choose from over 500 beauty brands on and order by 8pm to collect in their local store or pharmacy as soon as the next day.

Alongside the roll-out of new beauty halls, Boots has stocked its shelves with exciting new products for customers to explore. So far this year, it has launched over 1,000 new beauty lines across its skincare, haircare and cosmetics categories from more than 100 different brands. And there is more to come, with over 600 new lines landing in stores and online throughout March and April, including exclusive launches from MAC Cosmetics, Kylie Cosmetics, Fenty Skin, Estee Lauder, NARS and No7.  

Boots has launched over 1,000 new beauty lines so far this year, with over 600 new lines landing in-store and online across March and April.

New beauty lines launching in March and April at Boots include

Exclusive Maybelline New York Falsies Surreal Mascara 10ml, launched 1 March

Exclusive Estée Lauder Nutritious Radiant Essence Lotion 200ml, launched 1 March

Exclusive XX Revolution Balm Blush, launching 15 March 




Exclusive No7 Age Defying Volumising Lip Treatment 15ml, launching 15 March

Exclusive Real Techniques Nectar Pop Range, launching 20 March

Exclusive Boots Glow Tan Illuminating Mist, launching 3 April 


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023