After a month of incredible offers, Black Friday weekend is officially underway at Boots.

Savvy shoppers have been taking advantage of more than 20,000 incredible product offers, with more great deals landing this weekend across popular categories including premium beauty, fragrance and electrical beauty.

Black Friday is a huge operational feat at Boots. In the last week, Boots has been dispatching more than one order every second from its warehouse in Burton, with upscaled operations at its Stores Service Centre and ‘hybrid’ store operations to help it to fulfill more customer orders, more quickly.

To support over the peak period, Boots has recruited over 6,000 seasonal staff to support, including 1,600 new warehouse operatives to support more customers choosing to shop online, as well as using its 200 ‘Cobots’ – collaborative robots, which help to pick and pack customers’ orders.

Boots stores and boots.com have been busy throughout November as customers use the Black Friday promotions to kick start their Christmas shopping.

Boots customers can also benefit from superfast deliveries on their Black Friday purchases via Boots partnership with Deliveroo, Uber Eats and Just Eat, now available from over 500 stores across the UK with 10,000 product available in as little as 30 minutes. Additionally, the Boots Click & Collect service is a great way to shop over the Christmas period, with customers able to buy online for delivery to their local store from the very next day, available in over 1,800 stores right up to 23 December.

We asked our in-house experts to share their Black Friday favourites for the weekend:

Grace Vernon, Head of Global Foresight and Trends at Boots and No7 Beauty Company said: 

“As the UK’s favourite beauty retailer, we ensure our Black Friday promotions are aligned not only to customer insights but also to prominent beauty trends that have resonated strongly with our customers throughout the year. We anticipate that many of these trends will remain popular throughout the festive season, both for gifting and for self treats.  Notable trends currently gaining traction include K-beauty, fragrance and body mist layering, alongside electrical beauty devices and professional haircare products, which are definitely having a moment!” 

Chelsey Saunders, Director of Skincare, Haircare and Fragrance at Boots said:  

“Fragrance is always a big hit at Christmas, whether it is a gift for a loved one or a treat for yourself. A couple of my favourites include Marc Jacobs Daisy Love, a fruity floral fragrance with an ode to the Marc Jacobs iconic Daisy, and Burberry Hero, a woody, ambery scent, both currently on offer as part of our Black Friday deals.  

Premium and niche fragrances are also in demand, and the trend of fragrance layering is still popular, with body sprays anticipated to be a popular choice for stocking fillers this Christmas.” 

Liz Hewitt, Director of Gift and Electrical Beauty at Boots said: 

“Electrical beauty is a category that customers love at Black Friday, and LED masks are all the range at the moment and incredibly popular amongst beauty enthusiasts. We expect the Shark CyroGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask Pink to be one of the top electrical beauty bestsellers this Black Friday. Itoffers four treatments inspired by dermatologists for tested and proven results at home. 

“As well as Shark, Dyson is a brand that is always popular at this time of year, with people looking for bouncy, luscious locks. This year Boots customers can take advantage of some huge savings across Dyson, including the original Dyson Airwrap Origin Multi-Styler, with savings of up to £100.” 

Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots said: 

“K-Beauty continues to see huge demand amongst Boots customers. We have over 25 different brands currently available, with lots more to come, and they are proving to be extremely popular – with one Korean Beauty product selling every 15 seconds at Boots*. Beauty of Joseon is the best-selling K-Beauty brand at Boots*, and the Beauty of Joseon Revive Eye Serum: Ginseng and Retinal 30ml is one of my favourites. It is currently on offer with 20% off, making it the perfect stocking filler or post-party skincare line. Luxe gift sets like the Estée Lauder Skincare Superstars Beauty Of The Night Gift Set and Lancôme Ultimate Beauty Icons Skincare Gift Set Star Gift, offer incredible savings and include cult beauty favourites, like Estée Lauder’s must-have Advanced Night Repair Serum and Lancôme’s iconic Génifique Ultimate Serum.” 

Kirstie Thorley-Mitchell, Head of Wellness at Boots said: 

“Black Friday presents an excellent opportunity not only to purchase gifts for loved ones, but also to invest in products that support your personal health and wellness goals. This year, we have expanded our selection by introducing over 40 new wellness brands, and we are pleased to offer exclusive Black Friday promotions on many of these new additions. Customers can prioritise their wellbeing with significant savings—up to £150—on selected smartwatches and activity trackers, making it easier than ever to focus on wellness.”