You are here: Home Newsroom News Boots biggest ever Black Friday is underway with over 21,000 lines on offer

Boots biggest ever Black Friday is underway with over 21,000 lines on offer

22 November 2023
News Beauty
  • Boots is gearing up for its biggest shopping weekend of the year with deals across 21,000 lines
  • Black Friday promotions have been running throughout November, with popular categories including fragrance, electrical beauty and seasonal gift sets
  • Boots has been preparing its operations, with major updates across its supply chain and

Boots biggest ever Black Friday is underway with 21,000 lines on offer, as savvy shoppers take advantage of a whole month of Black Friday deals. Promotions cover a wide range of popular categories across premium beauty, fragrance, electrical beauty and seasonal gift sets.

Both stores and have been busy throughout November as customers use the Black Friday promotions to kick start their Christmas shopping, with having its biggest sales day of the year so far. Most popular Black Friday gifts to date are the Paco Rabanne 1 Million For Men Eau de Toilette and the Yankee Candle Christmas Gift Set.

Seb James, Managing Director at Boots UK & ROI, said: “Black Friday is the time of year when Boots goes into overdrive to make our gifts even more affordable. This year nearly half of our gifts are £10 or less but we have a huge range to cover all budgets and we have over 21,000 offers across the Black Friday period.

“This is a huge undertaking and the teams have worked very hard to make sure that our platform, our shops and our warehouses do a brilliant job of making shopping with us quick and convenient, as well as making it fun for our customers to choose lovely things for their friends and family.”

The main warehouse in Burton-on-Trent, which is at the heart of and Christmas supply chain, is all ready for a busy trading weekend.  It has introduced UK-first technology in the form of a new automated ‘arm’ which is helping to pick an extra 180,000 lines a day, the equivalent to almost 70,000 more orders each day. The warehouse is also supported by a team of 150 ‘Cobots’ - collaborative robots – that pick and pack customer orders all year round but are particularly important at driving efficiency and safety throughout the Black Friday weekend and the busy Christmas trading period.   

warehouse has also been gearing up for its busiest period, making a number of improvements to ensure an easy and simple experience for online customers. The site has introduced quicker ways for customers to add to basket and new secure express payment methods. Boots has also added a shelf barcode scanner option in stores, allowing customers to scan shelves using their phone to order online, a good option if a line is temporarily out of stock. And the Boots Click and Collect service is a great way to shop over Black Friday, with customers able to buy online for delivery to their local store from the very next day, available in over 1,600 stores.

Look out for Black Friday offers including:

Boots Biggest Ever Black Friday is just one of the ways that Boots is helping customers to save this Christmas, with lots of deals, promotions and offers including:

  • Almost 50% of its gifting range is priced at £10 or under
  • The iconic 3 for 2 promotion is bigger than ever, with over 1,300 gifts included
  • Bigger than ever Price Advantage, offering exclusive savings on over 2,000 lines for Boots Advantage Card members
  • An always-on 10% off for Boots Advantage Card members on Boots Own Brand lines

To shop Black Friday offers at Boots, visit or visit your nearest store.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023