Boots has launched the Make-Up Exchange Promise, a commitment to customers that they can exchange make-up in-store if they’ve bought the wrong shade. In a high street first, this new promise will help customers have the confidence to buy make-up online and in-store while testers and colour match services are unavailable.

Joanna Rogers, Boots UK Beauty Director said: “With our new store safety measures in place, for the time being, testers are no longer available in Boots Beauty Halls and customers have told us they feel less confident buying the right shade. We know how frustrating and disappointing it feels when you get home only to find your new foundation isn’t the right skin tone match, or your new lipstick isn’t the colour you wanted, so we’re now giving people 35 days to exchange their beauty buys even if the packaging has been opened.”

Boots Beauty Specialists are also available in select stores to offer unbiased advice and to help choose the right shade, tone and texture for all skin types. And for those who can’t visit a store, Boots has launched online consultations with their Beauty Specialists – appointments can be booked on Boots.com.

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T&Cs:If you have purchased make-up products but then change your mind within 35 days, we will happily exchange your items. You can exchange your make-up purchases, including those you have opened, at any Boots store. Valid proof of purchase will be required. Exchanges are not available for online purchases. This is in addition to our standard refunds policy. Your statutory rights are not affected.

For further information, please contact the Boots UK Press Office at Bootsbeautypr@apteamwpp.com

About Boots UK

Boots UK (boots.com), the UK’s largest pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. With 2,465* stores in the UK, its purpose is to champion everyone’s right to feel good. Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as No7, a leading UK skincare brand, Soap and Glory and Liz Earle. Created 170 years ago, the Boots brand is still at the heart of the communities it serves.

*As of 31 August2019, excluding equity method investments.