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Boots Beauty Specialists get your colour match spot on, every time with new UOMA Beauty

30 April 2021
News Beauty

After a year of shopping beauty brands online, Boots UK customers are flocking back to the high street to freshen up their make-up bags as well as getting their hands on the biggest and best launches. Over the past year Boots has launched 36 new beauty brands and has just dropped UOMA to its ever-growing line-up, making it easier than ever before for beauty fans to go into store and test it out. Joining the likes of Fenty, MAC and Huda Beauty, UOMA is all about creating an inclusive and diverse world of beauty, and driving self-expression and empowerment through cosmetics with over 51 colour shades.

Boots Beauty Specialist Grace Maxey “Now that our customers are back in store and safely shopping beauty again, we’ve seen an increase in customers looking for advice on foundation and concealers, including colour matching, and tips around application. Here are some easy steps to get your colour-match right every time.”

1) Identify your undertone

“The first thing to do is find out whether you’re cool, neutral or warm-toned. We do this by analysing your veins and skin type. Signs of having warm undertones are likely to be seen in those who have green veins with skin that tans easily, while cool undertones usually present more pink or blue hues in the skin. So if you’re likely to burn easily or have bluer veins you would sway towards having a cooler undertone”

2) Change the lighting

“Once we have identified your undertone, we’ll chat through a couple of potential options and shades for you to try. As we are all wearing face masks in store at the moment I would suggest testing the product on the side of your palm. I would then go and take a look at it in natural light and see what you think.”

3) The test of time

“Finally, foundation colour can change ever so slightly as it oxidises. We’d recommend keeping the sample on for a few moments before making your final selection.”


UOMA is now available on and in select Boots stores nationwide.


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at