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Boots announces winners of annual Beauty Awards, with over 36,000 customer votes cast across 12 award categories

01 October 2024
News Beauty
  • Sol de Janeiro was the most popular brand, winning across two categories: Modern Day Beauty Icons and Hot on Social. 
  • Soap & Glory Clean on Me Shower Gel is named ‘Best of Boots’ after receiving the most votes of all product nominations. 

Boots has revealed the UK’s favourite beauty products as voting came to a close in the third annual Boots Beauty Awards. Beauty-loving consumers cast over 36,000 votes for their favourite products from the UK’s leading beauty retailer across 12 different categories including two new for this year: ‘Cult Classics’ and ‘Need to Know Beauty Brands’. 

Soap & Glory’s Clean on Me Shower Gel was crowned ‘Best of Boots’ after receiving the most votes overall. The creamy clarifying shower gel loved by many cemented its place as a bathroom staple.  

Sol de Janeiro’s iconic Bum Bum Cream claimed the ‘Modern Day Beauty Icons’ award, showing that this irresistibly smooth body lotion is a firm favourite amongst Boots customers after winning an award for the second consecutive year. The trending brand e.l.f secured ‘Make Up Must Have’ with its power grip primer + Niacinamide 24ml. 

The UK's No1 skincare brand, No7, scooped up an award for ‘New Kids on the Block’ with its Future Renew UV Defence Shield SPF 50 50ml. Dyson’s latest innovative hair tool, the Airstrait™ Straightener bagged the Beauty BBF award for its ability simplify hair routines. 

The awards close as Boots continues to overhaul the beauty shopping experience in its stores. Following the successful makeover of over 170 stores to date, selected Boots’ beauty halls are now getting even bigger to accommodate even more beauty brands. With a huge choice of brands and products to shop from, customers in need of advice can also speak to Boots growing team of 1,200 in-store Beauty Specialists, who are uniquely placed to offer personalised advice and impartial product recommendations. 

The winning products of the Boots Beauty Awards 2024 as chosen by its customers are: 

Best of Boots: Soap & Glory Clean on Me Shower Gel 500ml, £7.99 

Modern Day Beauty Icons: Sol de Janeiro Brazilian Bum Bum Cream 75ml, £21    

Hot on Social: Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist 90ml, £24  

Fave Fragrance: Prada Paradoxe Intense Eau de Parfum 50ml, £105 

Hair Superstars: got2b Glued Hairspray Blasting Freeze Hold 300ml, £5.50 

Best Skinnovation: La Roche-Posay UVMUNE Anthelios Ultra-Light Fluid2 SPF 50 50ML, £20 

New Kids on the Block: No7 Future Renew UV Defence Shield SPF 50 50ml, £24.95         

Beauty BBF: Dyson Airstrait™ Straightener Bright Nickel and Rich Copper, £449.99 

Cult Classics: Benefit Hoola Bronzer 8g, £32.50 

Best of Bronze: Dove Summer Revived Gradual Tanning Lotion Medium to Dark 200ml, £7.49 

Make Up Must Have: e.l.f. Power Grip Primer + Niacinamide 24ml, £10 

Need to know Beauty Brands: NARS Blush - Orgasm 4.8g, £34 

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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com.

*Figures accurate as of 31 May 2024