Celebrities including Tilly and Tana Ramsay, Chloe Burrows and Gabby Allen hit the pink carpet in East London last night to mark the return to Boots of iconic costmetics brand, 17.
As well as being joined by her supportive mum as she hosted a TikTok live-stream from the party, Tilly was also reunited with Strictly pal Kai Widdrington, who was also at the launch event.
Guests at the star-studded bash were treated to makeovers from members of the Boots Beauty Squad and invited to experitment with the brand-new range of cosmetics in the 17 makeup playground.
With a brand-new look, high-performing formulations and an unbelievable price tag, 17 is the most accessible and empowering makeup range on the high street. Beauty lovers can stock up their makeup bags or try out a trending new look without breaking the bank. A full face of makeup for £10? 17 has it covered.
The entire range of over 170 products is vegan, delivering quality and affordable cosmetics that are accessible and inclusive for all. 17 is exclusively at Boots, available on boots.com now and launching in almost 500 stores across February and March.
For more images of the event, click here.
Notes to editors
About Boots UK
Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.
Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at www.boots-uk.com.