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17 is back! Tilly Ramsay leads a star-studded line up at the homecoming party for 17 back at Boots

18 February 2022
News Beauty

Celebrities including Tilly and Tana Ramsay, Chloe Burrows and Gabby Allen hit the pink carpet in East London last night to mark the return to Boots of iconic costmetics brand, 17.

As well as being joined by her supportive mum as she hosted a TikTok live-stream from the party, Tilly was also reunited with Strictly pal Kai Widdrington, who was also at the launch event. 

Guests at the star-studded bash were treated to makeovers from members of the Boots Beauty Squad and invited to experitment with the brand-new range of cosmetics in the 17 makeup playground. 

With a brand-new look, high-performing formulations and an unbelievable price tag, 17 is the most accessible and empowering makeup range on the high street. Beauty lovers can stock up their makeup bags or try out a trending new look without breaking the bank. A full face of makeup for £10? 17 has it covered. 

The entire range of over 170 products is vegan, delivering quality and affordable cosmetics that are accessible and inclusive for all. 17 is exclusively at Boots, available on now and launching in almost 500 stores across February and March. 

For more images of the event, click here


Notes to editors 

About Boots UK 

Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. 

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at 


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023