Two British beauty icons unite to bring the UK’s #1 prestige makeup brand* closer to home.   

Charlotte Tilbury Beauty will make its Boots debut on Friday 3 July, landing in 31 stores nationwide, marking a major milestone that brings the UK’s number one prestige makeup brand* to more customers across the country. The partnership follows exceptional demand from Boots customers, with Charlotte Tilbury Beauty consistently ranking among the most searched-for beauty brands on boots.com, attracting thousands of searches every month.*** It also reflects Charlotte’s mission to democratise beauty by empowering everyone everywhere to look and feel like their most beautiful, confident selves. 

The highly anticipated launch reinforces Boots position as the UK’s leading destination for beauty discovery, expertise and experiences, while making Charlotte Tilbury Beauty’s best-selling beauty icons, world renowned artistry and signature beauty magic accessible to even more customers. Launching in new locations including Derby, the Isle of Wight and Aberdeen for the first time, the partnership unites Charlotte Tilbury's luxury beauty experience with Boots trusted nationwide presence, bringing the brand closer to more communities across the UK. 

Across all 31 Boots stores, dedicated Charlotte Tilbury Beauty counters will bring the brand's signature retail theatre to life, combining artistry-led services, personalised consultations and immersive storytelling. Customers can discover Charlotte's comprehensive range of award-winning makeup, skincare and fragrance in-store, over 500 products and shades available for every skin tone, age and beauty routine, including her Magic Cream, Airbrush Flawless Finish and Pillow Talk lipsticks. 

Combining Charlotte Tilbury's renowned artistry with the trusted expertise of Boots Beauty Specialists, customers can enjoy personalised beauty advice and tailored product recommendations, alongside bookable one-to-one services led by Charlotte Tilbury artists, from wedding and occasion makeup to express facials. 

Charlotte Tilbury CBE, President, Chairman, Chief Creative Officer & Sole Founder of Charlotte Tilbury Beauty, said: “Darlings, my mission has always been to empower everyone, everywhere to feel and look like the most beautiful, confident versions of themselves. I am so thrilled that we are now bringing Charlotte Tilbury into select Boots stores across the UK this summer – joining forces with another great British beauty icon that customers know, love and trust.  

“For years, I have received countless messages from people asking, ‘When is Charlotte Tilbury coming to Boots?’ Well, darlings, the wait is over – we are finally making your beauty dreams come true! Bringing Charlotte Tilbury to people that may not be near an existing Charlotte Tilbury location! Now, more people than ever will be able to experience my award-winning beauty secrets within their local communities. I cannot wait for Boots customers to experience the magic of Charlotte Tilbury for themselves!” 

The launch comes as new research from Boots and Charlotte Tilbury Beauty highlights a shift in how consumers are navigating beauty shopping in 2026. While social media platforms continue to drive discovery and shape trends, the high street remains the point where many beauty purchase decisions are ultimately made, with 75%**** of consumers opting to purchase in store after first spotting a product or brand online. 

With 87% of consumers stating they value tailored advice when shopping for beauty products, the research underscores the continued importance of physical retail as a space for expertise, discovery and confidence building. Almost nine in ten consumers (87%) say they prefer to see or trial products in person before purchasing, with 80% actively seeking in-store beauty experiences such as personalised recommendations and product testing ahead of purchasing. 

Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, said: “We are delighted to welcome Charlotte Tilbury Beauty into 31 Boots stores nationwide. Our customers have long been asking for Charlotte Tilbury, and we are incredibly proud to bring one of the world’s most influential beauty brands to even more communities across the UK.  

“Our stores are designed to be immersive spaces where beauty discovery meets expert advice, and this launch further strengthens our premium offering. It reflects our commitment to giving customers access to the most exciting and sought-after brands, combined with the trusted expertise they expect from Boots.” 

Charlotte Tilbury Beauty will be available in 31 Boots stores nationwide on Friday 3rd July. Customers can find their nearest stockist store using a dedicated store locator on boots.com. 

*Source: Circana Group (UK) Ltd. Retail Tracking Service. Prestige Makeup Category by Division, value sales, 12 ME March 2026. To verify: https://www.charlottetilbury.com/uk/content/circana-group-claim-letters

** Survey of 2,000 UK women, aged 18+, conducted by Censuswide – June 2026 

 Charlotte Tilbury Beauty will be available in the following 31 Boots stores:  

Aberdeen Bon Accord Centre, Derby Shopping Centre, Plymouth Drake Circus, Stockton On Tees, Swansea The Quadrant, Bolton Middlebrook Retail Park, Bournemouth Castle Point, Edinburgh Fort, Isle of Wight Newport High Street, Lincoln High Street, Lisburn Sprucefield, North Shield Silverlink, Peterborough Queensgate Centre, Warrington Gemini Retail Park, Worcester High Street, Bury St Edmunds Cornhill, Chester Broughton Shopping Park, Crawley County Mall, Eastbourne Arndale Centre, Hull St Stephens, Isle Of Man Douglas, Leeds White Rose, Leicester Fosse Park, Liverpool Aintree Retail Park, Llantrisant Talbot Green, Londonderry Foyleside, Preston Deepdale Retail Park, Stoke On Trent Festival Retail Park, Taunton High Street, Truro Pydar Street and York Monks Cross Retail Park.