Boots celebrates our favourite sights and how good they make us feel
On the eve of National Eye Health Week (16 – 22 September 2013) Boots is encouraging people to celebrate the wonder of eyesight and to have a regular eye check, after research shows that more than three-quarters (78%) of people consider their sight to be their most precious sense and that seeing our favourite sights makes us feel good. Over half (51%) of people say their best loved sights make them smile, while more than a third (37%) say they lift their mood.1
Our love affair with Christmas, scenes of the countryside and Great British food classics dominated the findings and seeing the streets lit up and twinkling over the festive season topped the list.
Richard Edwards, Director of Professional Services, Boots Opticians comments: “The findings highlight all the amazing things we are able to see and why we need to take steps to care for and protect our eyes. Although many of us claim our eyesight is our most precious sense, only two thirds (61%) of people have a regular eye check. eye sight – your eyes can tell you more about your general health and well being, and can detect other underlying health problems such as diabetes, high blood pressure or high cholesterol.”
Angela Chalmers, Pharmacist, Boots UK adds: “At Boots our expertise spans both pharmacy and opticians so we’re uniquely placed to provide eye health information and advice from providing smoking cessation support, advising on complete UV protection and offering convenient access to an eye check.”
Francesca Marchetti, Chair of National Eye Health Week said: “Great Britain is full of wonderful (eye) sights and this National Eye Health Week we want to remind people of the simple steps that can help to maintain good eye health and eye sight, including making time to have their eyes checked regularly.”
Your vision changes over time so it is recommended that you have your eyes checked at least every two years, to help maintain good eye sight and good eye health. Speak to your Boots Optician or make an appointment by calling 0845 120 43 43* or visit www.boots.com/en/Opticians/Eye-Health.
The Boots Opticians Eye Check app offers a simple and accessible way to better understand the significance of looking after your vision and eye health. Available to download for free via the app store, the Boots Opticians Eye Check app takes users through four individual easy-to-use eye checks to help determine visual acuity (clearness of vision), astigmatism (a cause of blurred vision), duochrome (to assess focus) and a colour check.
The Boots Opticians Eye Check app is a fun way to test your vision - it is not designed to replace a comprehensive professional eye examination, but highlights the importance to users of having regular check-ups with a qualified optometrist. To access the Boots Opticians Eye Check app on your mobile, visit https://itunes.apple.com/gb/app/eye-check-by-boots-opticians/id473952004?mt=8.
Notes to Editors:
The top ten amazing sights were:
- Christmas lights in village or high street
- Roast dinner with all the trimmings
- People enjoying picnics in the parks
- Lambs in Spring fields
- Father Christmas giving out presents in his grotto
- Rolling hills in the countryside
- Full English breakfast
- Woods full of bluebells
- Stockings hanging up on the fireplace at Christmas
- Children building sandcastles at the seaside
For more information
Please contact the Boots UK Press Office on 020 7025 6657/ email@example.com
- Online research conducted among 2,000 UK adults. The research took place between 23.08.2013 and 27.08.2013.
- Online research conducted among 2,000 UK adults. The research took place between 20.12.11 and 23.12.11.
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of our business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.
*Figures are approximate as at 31 March 2013 and include associates and joint ventures.
About Boots Opticians
About National Eye Health Week
The fourth annual National Eye health Week will take place 16 – 22 September 2013. The Week aims to raise awareness of the importance of good eye health and the need for regular sight tests for all. Visit www.visionmatters.org.uk for more information. Boots UK is an official supporter of National Eye Health Week 2013