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Beauty is back at Boots… and here’s what it will look like

29 May 2020
Feature Brand
  • Boots to re-open beauty halls from with a safety-first shopping experience
  • Boots Beauty Specialists to offer touch-free consultations, with virtual appointments currently being trialled
  • Self-selection beauty continues to be available, with added safety
  • Due to lockdown demand, more of the nation’s favourite beauty and skincare products will be back on

From next week, Boots will begin to re-open beauty halls with new safe shopping measures in place, including no contact beauty advice, new product testing methods, upgraded colleague PPE, new social distancing guides and equipment and customer hand sanitising stations.

A recent study by No7 found that 80 per cent of British women were more likely to feel good about themselves if they wore make-up during lockdown. The reason? Beauty products can be a boost for mental health and wellbeing. Our beauty brands on have been helping customers to feel good during this period, and now thanks to new safety measures, we can extend our beauty ranges in store, too.

As an essential retailer, Boots has been open throughout the lockdown period allowing us to learn and adapt to new ways of shopping. This means that we can bring back make up and beauty aisles in a safe way, allowing customers to shop and feel good in confidence.

Joanna Rogers, Trading director and VP of Beauty at Boots says: “The health and wellbeing of our customers and colleagues will always be our first priority. We have explored just how our customers can enjoy our much-loved beauty halls and shop for the beauty brands they love with confidence, in a socially distant way.”

Boots Beauty Specialists will be available to offer brand-neutral advice and guidance through touch-free consultations and can chat through hints and tips on application without the need for physical contact. Boots is also trialling online consultations with its Beauty Specialists following the successful launch of virtual appointments with No7 and Liz Earle advisors. From tailored product recommendations to application tips, customers can get personalised, expert skincare and make-up advice from trusted advisors over the phone or a video call, from the comfort of their own home.

For those who may face the high street with trepidation, Boots is exploring geo-targeted ads that will let people know when their local store is less busy, and customers can also still choose to shop on After limiting some beauty categories on to prioritise essential toiletries and medicine orders, we will be bringing back more beauty and skincare products and launching even more, new, cult brands very soon.

“A lot of customers have turned to shopping online since the start of lockdown with hygiene products and toiletries on enjoying a huge surge,” adds Joanna Rogers. “During lockdown, sales and searches on for skincare and haircare also grew. ‘Hair dye’ was the most popular search term last week, whilst the waiting list for the NEW No7 ADVANCED Retinol 1.5% Complex Night Concentrate had over 100,000 people sign up – the largest ever for a single product on”

Testers for make-up, fragrance and skincare will be removed from stores and will be reintroduced when it is safe to do so. When they return, testers won’t be on public display in the beauty aisles, and will be dispensed by a Beauty Advisor with strict hygiene and hand-washing measures in place. Perfumes will be spritzed onto an individual fragrance blotter, liquid foundations will be pumped into a disposable pot and powders will be swiped with a single-use sponge and placed into a disposable pot.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023