You are here: Home Newsroom News The results are in! Boots customers choose Prada Paradoxe perfume as the ultimate beauty product for 2023

The results are in! Boots customers choose Prada Paradoxe perfume as the ultimate beauty product for 2023

09 October 2023
News Beauty
  • Boots announces winners of annual Beauty Awards, with over 151,000 customer votes cast across 13 award categories.
  • Prada Paradoxe Eau de Parfum is named ‘Best of the Best’ after receiving the most votes of all product nominations.
  • No7 was the most popular brand, winning across three categories: Most-Loved Make-Up Picks, The Florence Boot Award and New Beauty Stars.
  • Boots is offering triple Advantage Card points on all winning products on

Boots has revealed the UK’s favourite beauty products as voting came to a close in the second annual Boots Beauty Awards. Beauty-loving consumers cast over 151,000 votes for their favourite products from the UK’s leading beauty retailer across 13 different categories including: ‘Most Loved Makeup Picks’, ‘Payday Treat and New Beauty Stars’.

Prada Paradoxe Eau de Parfum earned the title of ‘Best of the Best’ by receiving the most votes overall. The unique floral fragrance secured over 30,000 votes, affirming its position as the ultimate beauty product amongst British beauty consumers. Sol de Janeiro’s iconic Bum Bum Cream claimed the ‘Payday Treat’ award, showing that this irresistibly smooth body lotion is a firm favourite amongst Boots customers. La Roche-Posay Anthelios UVMUNE 400 Invisible Fluid SPF50 was chosen as the ‘Skincare Savior’ – claiming an award for the second year in a row.

After breaking records to become the brand’s fastest selling product range since records began*, No7’s Future Renew Serum secured the top spot in the ‘New Beauty Stars’ category. The UK's No1 skincare brand was also the most popular brand overall, winning across three categories in total.

After earning viral fame on TikTok due to its incredible brightening properties, the £5 Boots Vitamin C Brightening Moisturising Cream was chosen as the best ‘Boots on a Budget’ product. Meanwhile, affordable beauty heroes e.l.f. Halo Glow Liquid Filter and Dove DermaSpa Self-Tanning Body Lotion picked up wins for ‘As Seen on Social’ and ‘Self-Tan Supremo’ respectively.

Paul Niezawitowski, Beauty Director at Boots says: “It’s really interesting to see the variety of products our customers have chosen as their winners in this year’s Boots Beauty Awards. Customers voted in their thousands to secure Prada Paradoxe Eau de Parfum as ‘Best of the Best’, showing that everyday beauty luxuries remain an important treat for many. With over 500 beauty brands to choose from, Boots is proud to continue bringing the very best, award-worthy products to beauty lovers across the UK.”

Boots has launched almost 4,000 new beauty lines so far this year from top brands including Grown AlchemistELEMISShark and Function of Beauty. It also continues to improve its beauty offering with over 170 revamped beauty halls across the UK and Ireland – from full-size beauty playgrounds in large town centres like St Albans, to small-format halls in locations like Stratford-upon-Avon. Boots recently announced it will be opening a new beauty-only store at Battersea Power Station, creating a new destination for beauty lovers with more than 250 cosmetics, skincare and haircare brands to try.

The winning products of the Boots Beauty Awards 2023 as chosen by its customers are:

To celebrate the winners, Boots is offering triple Advantage Card points** on all winning products. Visit the Boots Beauty Awards Hub on to shop all of the winners here.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024