You are here: Home Newsroom News Steve Ager joins Boots UK as VP, Commercial Director Boots UK & ROI

Steve Ager joins Boots UK as VP, Commercial Director Boots UK & ROI

04 March 2020
News Brand

Steve Ager has been appointed VP, Commercial Director, Boots UK and ROI from the end of June 2020.

Commenting on the appointment, Seb James, SVP Managing Director, Boots UK and ROI said, “ I am delighted that Steve is joining my Executive team at Boots. He has a wealth of experience and a deep understanding of the UK and Global Retail industry.”

Steve was most recently Group Commercial Officer, Dixons Carphone. He joined Dixons Retail in 2008 as Commercial Director, and has previously held roles at Tesco and Keymarkets 

Steve will report into Seb James, Managing Director Boots UK and ROI and Annie Murphy, SVP Chief Commercial Officer Walgreens Boots Alliance.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024