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Nottingham Kids Feel Good for the Summer

05 August 2016
News Brand

The summer holidays are upon us and sports, fun and healthy living are on the agenda as Feel Good Club Nottingham is launched.

This August, Boots UK and Nottingham Forest in the Community are kick-starting a brand new sports and healthy-living programme for children and families in Nottingham. The free club offers a jam-packed agenda full of high-quality and easy to access sports, fun and games helping to grow children’s confidence and self-esteem.

Alison Hands, Healthcare Proposition Director, and Chair of Trustees at the Boots Charitable Trust, comments: “Encouraging children from an early age to be more physically active is so important not only for their general health and wellbeing, but also in building confidence and resilience. Boots has been supporting the community in Nottingham for over 165 years, and through the Boots Charitable Trust, we have funded important causes and charities since the 1970s. Through our new Healthcare Innovation Award and the Feel Good Club Nottingham we hope to make a real difference to the health of local children and their families.”

Graham Moran, Chief Executive of Nottingham Forest in the Community, Elizabeth Fagan, Senior Vice President and Managing Director of Boots, Lilian Greenwood MP for Nottingham South and Alison Hands, Healthcare Proposition Director at Boots UK and Chair of Trustees for the Boots Charitable Trust

The programme runs for four days every week throughout the month of August and each day around 50 people including children and their families will spend time with professional sports coaches, Boots Community Pharmacists, Optometrists, No7 Beauty Advisers and volunteers. The children will also take part in specially designed activities which are not only high energy, but also fun and inclusive. Each session consists of three thirty minute blocks of intensive activities built around hand-eye co-ordination, striking skills and cardio based games. These sessions are broken up by healthy snack breaks where the children get an opportunity to cool down and socialise with their peers, siblings and parents. 

Lilian Greenwood MP for Nottingham South, comments: “I was delighted to visit the Feel Good Club at Forest Recreation Ground. Boots UK and Nottingham Forest in the Community are doing a fantastic job at getting children into sport and providing fun activities during the summer holidays”

The programme was piloted earlier this year with around 20 young people who live in Nottingham City Centre. Graham Moran, Chief Executive of Nottingham Forest in the Community, comments: “The pilot has shown that young people who aren’t currently accessing sports or information on healthy lifestyle choices do want to get fit and eat right. The project’s about creating innovative ways to get families active to help improve their health and wellbeing. We’ve mixed science and technology with games that focus on diet and exercise. Through the programme we hope to make sports and physical activity fun for those who may not have had a chance to get involved before, and help make a change in healthy living for these children, fun.”

Paul Whitworth, Education Manager at Nottingham Forest in the Community, has designed the programme using the latest theories around sports science, diet and exercise. Paul, adds: “The programme has been designed to support families beyond this summer. So the games we play, the food they eat and the advice and tips they get can be used by them in their everyday lives.”



Feel Good Club Nottingham has also partnered with Boost, an organisation which harnesses the power of technology and data to encourage young people to be more active. Throughout the programme, participants will wear a ‘Boost Band’ pedometer to track the number of steps and distance they travel. The children will then earn stickers and rewards according to their efforts to exercise and for healthy choices. In addition, parents will receive a text message each day with how active their child has been.

Similar bands were used during the programme’s pilot, and by the second day, the children were running around and trying to get extra steps to beat the previous day’s total. At the end of the pilot, the children had walked and ran over 252,000 steps, or 143km, which is around the same as walking from The Forest Sports Zone to Skegness pier.

For Ghazala this meant her daughter, Imaan, was focused to do more physical activity throughout the holidays. She comments: “My daughter hates sport but this has been really good and the Boost band motivated her more. She’s been running around, having fun and getting healthy.”

Feel Good Club Nottingham is funded by the brand new Healthcare Innovation Award from the Boots Charitable Trust, and Boots UK and Nottingham Forest in the Community will be running the scheme in collaboration with Nottingham City Care, Nottingham City Council and the University of Nottingham.



Notes to Editors:

  • More children in Nottingham City are classed as overweight (38.8%) compared to the national average in England (32.2%)1
  • More than 20,000 children in Nottingham are affected by income deprivation, children’s healthcare and social issues are much more prevalent2
  • Children and families have been specially selected to join the programme through Nottingham City Care and Epic Partners
  • Feel Good Club Nottingham runs on Monday, Tuesday, Wednesday and Friday throughout the whole of August.
  • Charities based in Nottinghamshire, which are in need of financial support for a project, can read more about the Boots Charitable Trust and apply for a grant at:


1 Children aged 10 – 11, 38.8% vs. 33.2% England average - National Child Measurement Programme results 2014/15, Figures taken from HMRC child and working tax credit statistics 2013/14



About Boots Charitable Trust

Boots Charitable Trust is an independent registered charity in the UK, which is wholly funded by Boots UK.

Established in the early 1970s, to date the Trust has donated over £10 million to fund registered charities and voluntary organisations which benefit people who live in Nottinghamshire.

Boots Charitable Trust also fund smaller voluntary organisations in Nottinghamshire whose income and expenditure is less than £5,000 per year and are therefore not required to register with the Charity Commission.

Boots Charitable Trust is especially interested in projects working in the areas of health, lifelong learning, community development and social care.


About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,510* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*As at 31 August 2015 excluding equity method investments


About Nottingham Forest in the Community

Nottingham Forest Football Club in the Community was launched as a Charity in October 2010. Nottingham Forest’s community outreach programmes have been operating since 1990 delivering football and multi-sport programmes in Nottingham and the County for 25 years. Working in partnership with major professional football bodies, including the Premier League, Football League, the Football League Trust and the Football Association along with key local, regional, and national partners, delivering positive outcomes in health, education, participation in sport and football development


About Boost

Boost's mission is to help end childhood obesity by using the power of technology, data, behaviour change nudges and rewards to get young people to exercise more. Boost is delivering the technology platform for the Feel Good Club alongside an interactive sticker book to motivate and reward children to be more physically active.


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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures accurate as of 31 May 2023