- The UK’s leading health, beauty and wellness retailer adds a further 12 new brands and over 140 new lines this January, including Loop, TikTok trending - Perfect Ted, along with Nourished and Mirror Water
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Boots has also launched four exclusive product bundles to help customers easily reach their goals around sleep, energy, glowy skin and gut health, at discounted prices
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In response to a 755% rise in online searches for ‘electrolytes’, Boots welcomes new own brand range, Wellthy by Boots, offering four electrolytes with added ingredients to support hydration goals1
With over 40% of Brits typically making New Year’s resolutions related to their health or wellbeing and 41% purchasing wellness products such as supplements and wearable technology in January as part of those resolutions2, Boots is helping customers shop wellness with confidence this new year.
The UK’s leading health, beauty and wellness retailer is welcoming 12 new brands and over 140 products, building on the 750+ new wellness lines added in the past year. New brands include Nourished, Mirror Water, Loop, as well as exclusive instore and TikTok favourite, Perfect Ted. And there is more to come, with Boots also planning to add a further 30 new wellness brands to its line-up before spring.
To help those starting their wellness journey, Boots has launched four exclusive product bundles, curated by a team of in-house experts and selected based on data from 250,000 respondents of the Boots Vitamins Quiz. From gut health to restful nights, energised days and glowy skin, the bundles include a selection of products from trending brands including Free Soul, Absolute Collagen and Humantra – all with savings of up to 35%.
In response to a 755% rise in searches for ‘electrolytes’ on boots.com, the retailer is also growing its own brand wellness range, with the exclusive launch of Wellthy by Boots. Available online now and in stores from mid-January, the range starts with four tasty electrolytes that include added ingredients to help customers reach their wellness goals.
Kirstie Thorley-Mitchell, Head of Wellness at Boots, said: “Demand for wellness is growing quicker than ever before with research showing that 40% of people see wellness as an essential part of their daily beauty routine.3 To bring the very best of wellness to our customers, we look closely at what they’re loving on social media, as well as products that are highly efficacious before bringing them to our shelves.
“We also want shopping wellness to be simple and convenient for our customers. The launch of our new wellness bundles is a great option for those who simply don’t know where to start or want to try a range of products at discounted prices.
“Alongside welcoming exciting new wellness brands, we’re delighted to be able to introduce our latest own brand – the launch of Wellthy by Boots is a great example of where health meets beauty in one holistic offering, with even more products due to be rolled out later this spring.”
In addition, Boots will introduce dedicated Wellness Zones in six stores nationwide* bringing together trusted products across gut health, nutrition, hydration, sleep, movement and beauty-from-within. Alongside this, new wellness training has been rolled out to over 500 health and wellness specialists across 140 stores nationwide, to help provide advice, support and recommendations based on people’s individual needs or goals.
NEW wellness bundles at Boots:
Feel Ready to Rebalance, £50.50 - worth £77.97.
Restore internal balance, with a range of products, specifically curated to support gut health and everyday wellbeing. The box contains five products:
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Symprove Gut Solution Mango and Passionfruit
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Habi Apple Cider Vinegar 30s
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Free Soul Mango Greens Powder 150g
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Twinings Superblends Digest
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Boots Naturals Turmeric + Black Pepper 60 Tablets
Feel Ready to Wind Down, £59.50 - worth £91.44.
Relax the body and mind with everything from supplements and mists, carefully designed to help unwind and recharge. The box features six products:
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Loop Earplugs Dream Lilac
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Boots Mulberry Silk Eye Mask
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Modern Chemistry Magnesium Bisglycinate 1692mg Capsules 60s
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Unfabled Ashwagandha Gummies 60s
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Boots Berry Lip Sleep Mask 20g
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Boots Sleepeaze Lavender Pillow Mist 100ml
Feel Ready to Move, £66.50 - worth £102.49
Fuel the day and power performance with high‑quality supplements and functional nutrition to support energy, focus, and recovery. The box contains six products:
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Myprotein Creatine Monohydrate, Unflavoured 250 Tabs
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Sixways Focus and Elevate Mushroom Blend Mango Flavour Powder 150G
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HABI The Energiser Energy Gummies 60s
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Optimum Nutrition Gold Standard 100% Double Rich Chocolate 465g
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HIGH5 Gel Taster Pack 8 x 40g
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Humantra Himalayan Lime Electrolyte Powder 6 X 3.7g Sachets
Feel Ready to Glow, £64.50 - worth £99.88
Radiate beauty from the inside out with this uniquely curated range, helping to nourish, hydrate, and support skin. The box features six products:
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Absolute Collagen Marine Collagen Liquid Supplement Raspberry Flavour 10x10ml Sachets
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Biodance Hydro Cera-nol Real Deep Mask 4 Sheets 34g
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Byoma Moisturizing Gel Cream 50ml
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HABI A Good Hair Day Biotin Gummies 60s
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Boots Skin Formula Hyaluronic Acid 30 Capsules
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Zooki Electrolytes+ Skin Radiance Pomegranate Flavour - 7 Sachets
NEW wellness brands at Boots:
Introducing Wellthy by Boots. A new hydration range that includes added ingredients to help customers reach their wellness goals – whether that be radiant skin, energy and focus, rest or immune support. Available online now and in store from 19 January.
Product pick - Wellthy Daily Hydration+ Radiant Skin, Sour Cherry & Pomegranate, £7. Supports healthy and radiant looking skin, with additional ingredients like collagen, vitamin C, hyaluronic acid and biotin.
Designed for modern life, Loop arrives exclusively instore at Boots, helping people stay present in loud environments, from concerts and commutes to moments where protecting hearing matters.
Product pick – Loop Experience 2 Black Earplug, £29.95. The stylish, reusable hearing protection designed for daily noise exposure.
Founded by influencer, Estée Lalonde, Mirror Water launches at Boots this January. Focused on naturally derived bodycare products like oils and balms, there’s something for everyone in the range.
Product pick – Mirror Water Smooth - Body Oil 50ml, £27. An ultra-nourishing daily body oil with a non-greasy, satin finish that softens and smooths skin.
Routed in the belief that wellness should not only be stylish but science-led, Australian founded brand, SWIISH arrives at Boots.
Product pick – SWIISH Supergreen Superfood Powder, £40, launching in January. A supercharged blend for a daily dose of greens and energy.
Transform your vitamin routine with Heights, a vegan, clean supplement, developed by leading neuroscientists, dietitians and clinical researchers.
Product pick –Vitals, launching in January. Combines 20 essential nutrients including omega 3s, antioxidants, B Vitamins and minerals.
Known for its matcha-based energy drinks and powders, viral TikTok brand, Perfect Ted, lands at Boots.
Product pick – Perfect Ted vanilla matcha green tea powder 75g, launching in January. Offers clean and ceremonial grade matcha from Japan for an uplifting, crash-free energy boost.
Offering a personalised solution to vitamins and supplements, Nourished officially lands at Boots. Customers can complete a “Find Your Formula” quiz, receiving personalised supplement recommendations tailored to lifestyle, goals and health needs – all shoppable online or in selected stores.
Product pick – Nourished BMCA nutrient stacks gummies 30s, £19.99. Support the maintenance of cardiovascular health, energy metabolism and bone strength with BMCA.
Inspired by holistic Greek tradition, the Korres range is now available to shop at Boots.
Product pick - Korres Smart Yoghurt Probiotic Super Serum 30ml, £38. Made with real Greek yoghurt and oat extract, this cooling serum aims to deliver an instant burst of hydration, while soothing and relieving sensitive skin.
Combining fitness with style, social media trending and LA based movement brand, Bala arrives at Boots this January.
Product pick – Bala Bangles Sea Edition. Wildly versatile, this product adds constant but comfortable resistance to your workout and can be worn on wrists, ankles and even recreational and domestic activities alike.
1 Based on boots.com search data 1 January 2025 – 10 October 2025, compared to 1 January 2024 – 10 October 2024
2, 3 The research was conducted by Censuswide, among a sample of 2,000 nationally representative UK respondents. The data was collected between 19.12.2025 - 22.12.2025.