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Kaye Adams joins hearing care experts to encourage healthy hearing habits

03 March 2023
News Healthcare
  • Loose Women’s Kaye Adams helps to spread important message on hearing health
  • One in ten Britons suspect they have a hearing loss but haven’t been tested.

To mark World Hearing Day 2023, Loose Women panellist Kaye Adams has teamed up with Boots Hearingcare to raise awareness of the importance of looking after our hearing health. Finding it difficult to hear well is more common as we grow older, but new research from the audiology experts is highlighting the impact it can have on our wellbeing if left untreated.

The Boots Hearingcare study shows that one in ten Brits (11%) suspect they have a hearing loss but have not been for a test, while almost a third of people surveyed (30%) have seen loved ones withdraw from conversations when they are unable to hear well.

Kaye, who was recently fitted with hearing aids, admits that she put off having her hearing checked for years for ‘vanity reasons’, but decided to go for a test after her hearing loss began to affect her ability to do her job.

She says: “The tipping point for me was when I hosted a conference and I couldn’t hear the questions that were being asked by the audience. I thought to myself, ‘I can’t do my job if I can’t hear’ and it was a big wake up call.”

Kaye is working alongside Boots Hearingcare to support people at every stage of their hearing care journey. Together, they are urging people to look after their hearing as ‘once it’s gone, it’s gone’, offering tips that can easily be implemented into daily routines. This includes taking regular breaks when using headphones or earpods, refraining from having music too loud, and wearing ear defenders or ear plugs when in very loud environments.

Noise has the potential to cause damage to our ears once levels reach over 80 decibels – with the risk increasing the longer we are exposed to that particular sound. And it’s not just loud music venues or construction sites that are among the worst offenders; there are some unlikely culprits that some of us may be exposed to every day that can also reach unsafe sound levels, including:

Karen Shepherd, Director of Audiology at Boots Hearingcare, said: “We are born with 16,000 inner and outer hair cells which have one job – to transmit vibrations to our brain where they are decoded as sound. Between 30 and 50 percent can become damaged before you would even notice an issue with your hearing, but once the damage is done it can’t be reversed."

“Making some simple lifestyle shanges to protect your hearing helps to shield your sensitive hair cells and limit any potential damage. With hearing, once it’s gone, it’s gone, so it makes sense to take precautions and means you can stay connected to the sounds you love.”


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023