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Jubilee Weekend: Recreate 70 years of iconic beauty with Boots

01 June 2022
News Brand

Next week will see Her Majesty celebrate her 70-year reign on the throne.

In recognition, Boots is taking a nostalgic trip down memory lane to uncover the beauty trends, icons and best-sellers over the decades. Create your own take on history when celebrating the Platinum Jubilee next week and shop the look here



50s: A fresh face, defined eyebrows, block-coloured eyeshadow and bold lips

A bold red or pink lip was signature to the era and still sported by the Queen today. During the 50s, Elizabeth Arden was an iconic brand.

Elizabeth Arden Bold Liquid Lipstick in Fiery Red  (£18)

Treasured in the 50s the Boots Glycerin & Rosewater (£2.39)  has stood the test of time, helping to achieve the desired fresh faced skin from the era.


60s: Doll-like eyes with long lashes and pale pink lips

Having launched in the 1962, No7’s lipstick in shade Gay Geranium (£10) still rules the beauty shelves today

Doll-like eyes took over in the 60s  when Boots introduced the original Seventeen range – which became the best-selling teenage brand within months of launch.

Inspired by the original range- try the recently relaunched  17 Extreme Extension Lengthening Mascara (£4)


70s: Playful, relaxed make up with iridescent finishes

Pearlized eyeshadow shades were huge, as was Max Factor cosmetics. Max Factor Masterpiece Nude Eyeshadow Palette (14.99)

70s were all about being bold. To replicate the 70s high shine gloss, try out this modern day favourite. Smashbox Clear Lip Gloss Angeles Extra Shine (£16)


80s: A spectrum of colour clashing with no rules and all the drama around the eyes, cheeks and lips

Lilac was THE colour of the 80s with the 17 Twilight Teaser becoming one of the biggest-selling products at Boots, alongside Revlon cosmetics. Go purple with the Revlon Super Lustrous Lipstick (£7.49)

Colour cosmetics and extensive eyeshadow palettes with kaleidoscopic shades really took flight. Take inspiration from Huda Beauty Nude Obsessions Eyeshadow Palette Light (currently £27 and set to drop to £19.52 for one day only on the 1st June. Online only)


90s: Think arched brows, glittery eyes and lip gloss with dark lip liner. Skincare was also being taken seriously

The arrival of Soap & Glory with it’s distinctive products and affordable pricing led to ‘Sexy Mother Pucker’ being  a best-seller. Soap & Glory Mother Pucker Lip Gloss  (£9)

With a high demand for effective anti-ageing products, No7 Protect & Perfect range was launched. No7 Protect & Perfect Day Cream (£24.95)


The 2010s: Beauty gets a shake up and is more diverse and inclusive than ever before

No7 Match Made Service was hugely popular in the 2010s. No7 Stay Perfect Foundation(£15) and No7 Match Made Moisture Drench Lipstick (£9)



For further information please contact the Boots UK Press Office at




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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023