Next week will see Her Majesty celebrate her 70-year reign on the throne.
In recognition, Boots is taking a nostalgic trip down memory lane to uncover the beauty trends, icons and best-sellers over the decades. Create your own take on history when celebrating the Platinum Jubilee next week and shop the look here
50s: A fresh face, defined eyebrows, block-coloured eyeshadow and bold lips
A bold red or pink lip was signature to the era and still sported by the Queen today. During the 50s, Elizabeth Arden was an iconic brand.
60s: Doll-like eyes with long lashes and pale pink lips
Having launched in the 1962, No7’s lipstick in shade Gay Geranium (£10) still rules the beauty shelves today
Doll-like eyes took over in the 60s when Boots introduced the original Seventeen range – which became the best-selling teenage brand within months of launch.
Inspired by the original range- try the recently relaunched 17 Extreme Extension Lengthening Mascara (£4)
70s: Playful, relaxed make up with iridescent finishes
Pearlized eyeshadow shades were huge, as was Max Factor cosmetics. Max Factor Masterpiece Nude Eyeshadow Palette (14.99)
80s: A spectrum of colour clashing with no rules and all the drama around the eyes, cheeks and lips
Lilac was THE colour of the 80s with the 17 Twilight Teaser becoming one of the biggest-selling products at Boots, alongside Revlon cosmetics. Go purple with the Revlon Super Lustrous Lipstick (£7.49)
Colour cosmetics and extensive eyeshadow palettes with kaleidoscopic shades really took flight. Take inspiration from Huda Beauty Nude Obsessions Eyeshadow Palette Light (currently £27 and set to drop to £19.52 for one day only on the 1st June. Online only)
90s: Think arched brows, glittery eyes and lip gloss with dark lip liner. Skincare was also being taken seriously
The arrival of Soap & Glory with it’s distinctive products and affordable pricing led to ‘Sexy Mother Pucker’ being a best-seller. Soap & Glory Mother Pucker Lip Gloss (£9)
With a high demand for effective anti-ageing products, No7 Protect & Perfect range was launched. No7 Protect & Perfect Day Cream (£24.95)
The 2010s: Beauty gets a shake up and is more diverse and inclusive than ever before
For further information please contact the Boots UK Press Office at email@example.com