- Boots Beauty Live will feature beauty brands, free makeovers, masterclasses and panel talks from industry experts.
- The ticketed event is coming to Birmingham’s Factory Works on Saturday 5th April, and tickets are available for sessions between 10am-1pm and 3pm-6pm.
- Every visitor will take home a goody bag worth over £250 packed full of must-have beauty products.
- Tickets are priced at £25 per person and are available now on boots.com
Wednesday 26th February 2025: Boots Beauty Live is coming to Birmingham – and it’s set to be a beauty extravaganza. For the first time, the UK’s favourite beauty retailer1 is bringing together the biggest and best names in beauty for a one-day event in the Midlands. Boots Beauty Live will offer attendees a unique opportunity to explore the biggest brands at Boots, discover the latest trends, test new products, and indulge in exclusive experiences from the best names in beauty. Plus, every visitor will take home a free money-can’t-buy goody bag worth over £250, packed to the brim with the latest and greatest in beauty.
Guests will step into the ultimate world of beauty with dedicated stands from the most in-demand brands, including global beauty icons like MILK Makeup, Laneige and CeraVe, plus viral sensations like Sol de Janeiro, Beauty of Joseon and Bubble. Visitors will have the opportunity to get up close and personal with their favourite products, trial the best in beauty and learn tips and tricks from industry experts, including iconic makeup artist and founder Mitchell Halliday. Boots Beauty Specialists will be on hand for free makeovers, bespoke advice and personalised tips – a beauty lover’s dream!
Boots Beauty Live will also feature an inspirational panel talk with beauty icons and leading industry experts on topics including content creation tips and starting a beauty brand. Visitors will also have exclusive access to masterclasses to discover insider beauty secrets from most-loved brands, including Byoma, Made by Mitchell and ghd.
The Boots Beauty Live event comes as Boots continues to transform its beauty offering and overhaul the beauty shopping experience in stores across the UK. Boots is home to over 500 beauty brands from everyday essentials to luxury beauty must-haves. Over the last year, Boots has continued to expand its beauty line-up by introducing 45 new brands including; Laneige, Supergoop!, Maison Margiela, NEOM Wellbeing and Prada Beauty.
Boots Beauty Live is at Factory Works, Birmingham, on Saturday 5th April, with two sessions at 10am-1pm or 3pm-6pm. Tickets are priced at £25 per person and are on sale from Wednesday 26th February. Tickets are expected to sell out fast so early booking is advisable. For tickets and further information visit www.boots.com/instore-events.
1 Kantar Worldpanel | Total Market | Mass & Premium Beauty Category | 52w/e 9th June 2024 | Number one measured by GB Spend Share %.