Boots unleashes the magic of beauty this Christmas with the launch of festive campaign featuring Adjoa Andoh in Mrs. Claus’ “werkshop” 

• Boots launches its Christmas campaign for 2024, “The Christmas Makeover”  

• The festive film features Bridgerton star, Adjoa Andoh, as Mrs. Claus in a Boots Christmas “werkshop”, preparing beauty gifts for everyone, at every price point  
• Boots has launched 55 new beauty brands in the last year, and 46 new seasonal gifting brands for Christmas 2024, celebrated in the film by festive beauty elves 

WEDNESDAY 6 NOVEMBER 2024: Today, Boots releases its 2024 festive marketing campaign, “The Christmas Makeover”, unleashing the magic of beauty with actor and Bridgerton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty.  

The film follows Adjoa as she leads her trusty squad of beauty elves in her Christmas “Werkshop”, reminding viewers that Boots has a present for every kind of beauty enthusiast.  

Boots give Mrs. Claus the fame she deserves as Adjoa shows off a ‘werkshop’ unlike anything you’ve seen before, with an epic outfit change and a swipe of No7 lipstick, she captivates viewers as the driving force behind festive gifting preparations. Viewers watch as she takes charge whilst Santa Claus sleeps, helping to fulfil every Christmas wish list with exciting and unexpected beauty gifts from Boots, sure to wow both gift-givers and recipients alike.  

Full of iconic and highly coveted gifts, we see Mrs Claus and her team of beauty elves preparing the hottest beauty gifts in her “werkshop”, including viral brands such as Bubble, e.l.f, Sol de Janeiro, and Laneige. The wide range of gifts are also represented in the different beauty elves looks, from ‘vamp’ and glam to every style in-between, showing there’s a beauty gift for everyone. The advert culminates with Mrs. Claus triumphantly satisfied with her work, commenting “You thought it was all him?” adding a playful end to the film, giving a nod to those powerhouses who make Christmas magical.  

Chosen for her charisma, confidence and gravitas, Adjoa stars in her first Christmas advert as she aligns with Mrs. Claus’ qualities and alludes the strong and classy persona, in a cool and beautiful way. Alongside Adjoa Andoh, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill, both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.   

Speaking about her experience filming the campaign Adjoa Andoh, actor, said: “How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be a part of their festive campaign and play the vital and often under-valued role of Mrs. Claus, I was thrilled. The creative brilliantly shows how beauty can help us feel empowered and fabulous. It can lift your spirits in minutes. I like to keep things simple, but quality is important to me, and Boots can offer that to every shopper at every budget.” 

Pete Markey, Chief Marketing Officer at Boots said: “As the UK’s favourite beauty retailer1, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special. This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.  

“In the past 12 months – our 175th anniversary year - we have expanded our beauty offering even further by launching another 55 new beauty brands, including some of the biggest names in beauty such as Prada Beauty, Made by Mitchell and Supergoop! With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas.” 

There are festive gifts for everyone at Boots, with price points starting from as little as £1 and 50 percent of the seasonal gift range priced at £10 or less. This year, Boots has also introduced a new value deal ‘Little Luxuries’, offering premium beauty gift sets for £30 and under, including must-haves from brands like Bubble and Sol de Janeiro, which are portrayed in the film. 

Directed by award-winning production company, Radical, and award-winning LA Director, Dave Meyers, and set to the soundtrack: ‘Who’s That Girl’ by Eve, the advert will air for the first time at 8am on Wednesday 6th November on Boots social media channels, and then at 9.30pm during ‘Until I Kill You, ITV1. Following this, the fully integrated campaign will run for seven weeks across TV, radio, cinema, print, social, and online.