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Boots UK Launches ‘Be More’ Beauty Edits to Help Customers Choose More Sustainable Products

04 June 2021
News CSR
  • Boots UK launches an initiative that helps customers find beauty products with sustainability credentials
  • Customers are also invited to participate in the Recycle at Boots scheme
  • The UK’s leading health and beauty retailer reveals how it plans to reduce its own ‘Bootprint’

 Boots UK has launched a new sustainability initiative called ‘Be More’, which aims to help its customers to select products with one or more of the following attributes – plastic-free, recycled, re-usable, vegan and cruelty free.

Boots unveiled its first ‘Be More’ edits ahead of World Environment Day this Saturday, 5th June. The edits, which feature 400 products, can be found at as a permanent new feature of the retailer’s online store, with more products to be added on an ongoing basis. Customers can filter their product searches by each ‘Be More’ edit. Boots plans to continue to evolve and expand these edits to reflect further ways products and brands are working to be more sustainable.

Top picks of the first ‘Be More’ edits include:

Be More… Plastic-free

Meets our zero plastic packaging criteria for primary and secondary packaging. Packaging is recyclable.

Brushd. Lemon Mouthwash Tablets £5.50

Be More... Recycled

Contains at least 30 percent recycled plastic content and/or are recyclable via most kerbside recycling collections.

Florena Fermented Skincare Cleansing Tonic 200ml £14.99

Be More… Re-usable

Designed for re-use or re-fill.

Fenty Skin Instant Reset Overnight Recovery Gel-Cream £36

Be More… Vegan

Vegan-friendly, meaning they don’t contain any animal-derived ingredients.

Drunk Elephant Virgin Marula Luxury Facial Oil 30ml £61

Be More… Cruelty-free

Don’t test any ingredients on animals at any point during the development process. Certified by Cruelty Free International.

Liz Earle Cleanse & Polish™ Hot Cloth Cleanser 200ml £27

Lucy Reynolds, Director of Communications, CSR and Sustainability at Boots UK, said: “We always want to help our customers make informed choices and our ‘Be More’ edits will help people to choose the products that are right for them as well as the planet. At Boots, we believe that healthy communities need a healthy planet; we’re working hard to offer more sustainable product choices, reduce the environment impact of our operations and introduce new shopping initiatives such as our customer recycling scheme.”

Boots is also supporting customers and team members become agents of change by recognising that many of the products it sells are not yet recyclable via kerbside solutions. That is why last year, Boots became the first retailer to launch a recycling scheme using new Scan2Recycle technology. Recycle at Boots, offered in partnership with No7 Beauty Company, allows customers to bring even the most difficult empties into 50 Boots stores across the UK. Customers can bring their empty products to any Boots in store recycle bins and receive 250 Boots Advantage Card points when they spend £10 or more.*

The UK’s leading health and beauty retailer is also focusing on reducing its own impact on the environment – or ‘Bootprint’. Boots UK has committed to the following:

  • UK plastics pact: By 2025, 100 percent of Boots owned packaging will be reusable/recyclable or compostable
  • Food waste reduction roadmap: By 2030, Boots will have reduced food waste by 50 percent

Boots will continue to develop its suitability programme in the coming months and years.


*Terms and conditions apply.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024