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Boots UK invites customers to ‘Feel Good as New’ in a new major Summer Marketing Campaign

21 June 2021
News Brand

Boots UK invites customers to ‘Feel Good as New’ in a new major summer marketing campaign

  • Boots UK is on a mission to help the nation ‘feel as good as new’ this summer
  • Through-the-line campaign showcases the significant number of new products, brands and services Boots has launched in the last 12 months
  • TV ad, voiced by Billie Piper, breaks 21st June
  • Boots named as first official ‘Feel Good’ partner of Love Island 2021

Boots UK has launched a major marketing campaign to help the nation to ‘feel as good as new’ as they ease out of lockdown and into the summer months.

As an essential retailer, Boots has kept its doors open throughout the pandemic to provide every community with access to pharmacy, essential health services and medicines. The retailer has also supported the NHS by playing a part in the delivery of the largest mass vaccination in the country’s history, as well as administering over 2.6 million COVID-19 tests. 

But in addition to continuing to serve customers, Boots has been working hard behind the scenes. It has invested in its omnichannel customer experience, introducing 54 new beauty brands, including Drunk Elephant, Dr Jart and Anastasia Beverly Hills, over 40 new baby brands including an iconic partnership with Mothercare, and the Boots Health Hub – a digital front door to all the retailer’s health and pharmacy services.

Now ready to reveal a new Boots to customers, a through-the-line campaign spanning PR, TVC, DOOH, radio, digital display, paid and owned social, email and instore marketing is set to break on 21st June. Featuring a fast-paced creative visualisation that combines animation with real life imagery, the TVC brings the ‘Feel Good as New’ campaign to life in an engaging and light-hearted way.  Voiced by BAFTA-nominated Billie Piper, the ad is due to go live on ITV on Monday evening.


Pete Markey, Chief Marketing Officer at Boots, said: “Boots is back and better than ever thanks to the investments we’ve made in transforming our beauty, health, pharmacy and digital offerings behind the scenes during the last 12 months. As we ease out of lockdown and into the summer, we feel like now is the right time to share with our customers all that is new at Boots. Our ‘Feel Good as New’ campaign does exactly this. It’s energetic, dynamic and works across all channels. We’re excited to finally reveal new Boots to our customers.”

The campaign was jointly created by a cross-discipline, fully integrated team from Boots and The Pharm, the recently launched cross-agency WPP team made up of VMLY&R, Ogilvy PR and Mediacom.

As part of the ‘Feel Good as New’ campaign, Boots recently announced it has ‘coupled-up’ with ITV to become the first official ‘Feel Good’ partner, and this year’s exclusive beauty partner, of Love Island.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023