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Boots UK invites customers to ‘Feel Good as New’ in a new major Summer Marketing Campaign

21 June 2021
News Brand

Boots UK invites customers to ‘Feel Good as New’ in a new major summer marketing campaign

  • Boots UK is on a mission to help the nation ‘feel as good as new’ this summer
  • Through-the-line campaign showcases the significant number of new products, brands and services Boots has launched in the last 12 months
  • TV ad, voiced by Billie Piper, breaks 21st June
  • Boots named as first official ‘Feel Good’ partner of Love Island 2021

Boots UK has launched a major marketing campaign to help the nation to ‘feel as good as new’ as they ease out of lockdown and into the summer months.

As an essential retailer, Boots has kept its doors open throughout the pandemic to provide every community with access to pharmacy, essential health services and medicines. The retailer has also supported the NHS by playing a part in the delivery of the largest mass vaccination in the country’s history, as well as administering over 2.6 million COVID-19 tests. 

But in addition to continuing to serve customers, Boots has been working hard behind the scenes. It has invested in its omnichannel customer experience, introducing 54 new beauty brands, including Drunk Elephant, Dr Jart and Anastasia Beverly Hills, over 40 new baby brands including an iconic partnership with Mothercare, and the Boots Health Hub – a digital front door to all the retailer’s health and pharmacy services.

Now ready to reveal a new Boots to customers, a through-the-line campaign spanning PR, TVC, DOOH, radio, digital display, paid and owned social, email and instore marketing is set to break on 21st June. Featuring a fast-paced creative visualisation that combines animation with real life imagery, the TVC brings the ‘Feel Good as New’ campaign to life in an engaging and light-hearted way.  Voiced by BAFTA-nominated Billie Piper, the ad is due to go live on ITV on Monday evening.


Pete Markey, Chief Marketing Officer at Boots, said: “Boots is back and better than ever thanks to the investments we’ve made in transforming our beauty, health, pharmacy and digital offerings behind the scenes during the last 12 months. As we ease out of lockdown and into the summer, we feel like now is the right time to share with our customers all that is new at Boots. Our ‘Feel Good as New’ campaign does exactly this. It’s energetic, dynamic and works across all channels. We’re excited to finally reveal new Boots to our customers.”

The campaign was jointly created by a cross-discipline, fully integrated team from Boots and The Pharm, the recently launched cross-agency WPP team made up of VMLY&R, Ogilvy PR and Mediacom.

As part of the ‘Feel Good as New’ campaign, Boots recently announced it has ‘coupled-up’ with ITV to become the first official ‘Feel Good’ partner, and this year’s exclusive beauty partner, of Love Island.


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at