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Boots UK highlights benefits of vitamin D following Health Secretary's announcement

30 October 2020
News Healthcare

Following increased conversation around the benefits of taking a Vitamin D supplement as well as the Health Secretary’s announcement urging people to take the Vitamin, in the last 4 weeks alone Boots UK has sold 9 vitamin D products every minute.

Boots Chief Pharmacist Marc Donovan comments: “Following the latest statement from the Health Secretary, now more than ever it is being encouraged that people consider taking a vitamin D supplement, as research is currently being undertaken to assess whether having the appropriate level of vitamin D in the body can reduce the risk a person has of a poor outcome of a COVID-19 infection. We already know that vitamin D plays lots of important roles within the body including regulating the amount of calcium and phosphate we need, keeping our bones healthy and supporting the normal function of the immune system. The Department of Health already recommends that everyone aged 5 and over, including pregnant and breastfeeding women considers taking a daily supplement containing 10mcg of vitamin D during autumn and winter[1] and people more susceptible to a vitamin D deficiency, such as those who cover up most of their skin when outside or do not spend a lot of time outdoors, should take one all year round.”

To help make vitamin D supplements accessible to all, Boots has a 3 for 2 offer across selected vitamins on and has introduced a new offer where shoppers can buy the best-selling Boots vitamin D 10mcg 90 tablets for only £1 when you buy selected Boots cough and cold products. 

Boots stocks a range of vitamin D products, including*:

Below is a video of Marc Donovan, discussing the benefits of taking a Vitamin D supplement. Please get in touch with our team if you’d like the downloadable file of this.

Please get in touch if you would like to speak with Marc Donovan for further comment.

*To note, the Boots Chief Pharmacist is not endorsing any of these products directly.


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at