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Boots UK Celebrates the Exciting Moment When it Feels Like Summer

16 June 2017
News Brand

Every year in the UK, Britons await the excitement of the moment when summer arrives. Boots UK has launched a new TV advert to showcase summer as the most feel good season of the year, preparing customers to make the most of every joyful summer moment.

The campaign, which launched on Friday 9 June, features men, women and children enjoying the first glimpse of the summer at a local UK Lido. The advert, captures the excited group making the most of our favourite season by doing whatever helps them feel best prepared. Whether that’s applying fake tan, having sun tan lotion at the ready, or a quick painting of toenails.

The feel good film is brought to life further by re-casting Wizzard’s ‘Wish it could be Christmas every day’. The song lyrics are a humorous take on the Christmas classic with a summer twist focusing on how ‘We wish it could be Summer every day’.

Boots UK believes that Summer is the ultimate happy, healthy season and wants customers to happily prepare from top to toe, inside and out, this summer, so they never miss a moment of our happiest season; whether that’s the perfect pedicure, hay fever blockers, or frizz-busting hair serums, Boots knows what each and every one of us needs to get the very best out of summer. 

The 40 second advert aired on Wednesday 9 June across a host of TV channels, including ITV, Channel 4, Channel 5, Sky1, E4 and More4. Watch it here.



Notes to Editors:

Order at or in store today by 8pm and collect free from 12pm tomorrow at a store near you.*

*Place an order online or in store before 8pm, for free collection in store after 12pm the next day, exclusions apply. The service is available Monday-Saturday in over 2,300 stores, excluding the Scottish Highlands/Islands, Jersey/Guernsey and Northern Ireland Stores. See the store locator on for your local store opening hours. See for details.


About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,509* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*As of 31 August 2016 excluding equity method investments


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024