Every year in the UK, Britons await the excitement of the moment when summer arrives. Boots UK has launched a new TV advert to showcase summer as the most feel good season of the year, preparing customers to make the most of every joyful summer moment.
The campaign, which launched on Friday 9 June, features men, women and children enjoying the first glimpse of the summer at a local UK Lido. The advert, captures the excited group making the most of our favourite season by doing whatever helps them feel best prepared. Whether that’s applying fake tan, having sun tan lotion at the ready, or a quick painting of toenails.
The feel good film is brought to life further by re-casting Wizzard’s ‘Wish it could be Christmas every day’. The song lyrics are a humorous take on the Christmas classic with a summer twist focusing on how ‘We wish it could be Summer every day’.
Boots UK believes that Summer is the ultimate happy, healthy season and wants customers to happily prepare from top to toe, inside and out, this summer, so they never miss a moment of our happiest season; whether that’s the perfect pedicure, hay fever blockers, or frizz-busting hair serums, Boots knows what each and every one of us needs to get the very best out of summer.
The 40 second advert aired on Wednesday 9 June across a host of TV channels, including ITV, Channel 4, Channel 5, Sky1, E4 and More4. Watch it here.
Notes to Editors:
Order at boots.com or in store today by 8pm and collect free from 12pm tomorrow at a store near you.*
*Place an order online or in store before 8pm, for free collection in store after 12pm the next day, exclusions apply. The service is available Monday-Saturday in over 2,300 stores, excluding the Scottish Highlands/Islands, Jersey/Guernsey and Northern Ireland Stores. See the store locator on boots.com for your local store opening hours. See boots.com for details.
About Boots UK
Boots UK (boots.com), the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. With 2,509* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.
*As of 31 August 2016 excluding equity method investments